Rhetoric Commons^™

Interactive Audience And The Internet, John R. Gallagher

Doctoral Dissertations

This dissertation takes up a question posed by Lisa Ede and Andrea Lunsford in 2009: “In a world of participatory media—of Facebook, MySpace, Wikipedia, Twitter, and Del.icio.us—what relevance does the term audience hold?” Using a case study methodology (e.g., Dyson and Genishi; Stake; Yin), I examine how three popular internet writers—all writers who engage with political issues in different venues—conceptualize their audiences and respond to audience feedback. Using established scholarship about audience, including Ede and Lunsford’s work, as well as newer digital scholarship (e.g., Arola, Carnegie, Edbauer Rice), I extend the existing conversation on audience to the context of digital …