Rhetoric Commons™
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Recent Articles in Rhetoric
Exploring Metaphor In The Great Gatsby, Dan Gleason 
Illinois Mathematics and Science Academy
Exploring Metaphor In The Great Gatsby, Dan Gleason
The Great Gatsby Unit
In this lesson, students engage with one approach to metaphor and then apply that learning to metaphors in Great Gatsby. To start, students learn about I. A. Richards’s definition of metaphor as the link between tenor (topic) and vehicle (way of thinking about it). They then generate some metaphors by randomly combining tenors and vehicles in order to understand how the parts interrelate. Finally, the class interacts with the messier, more beautiful face of metaphor by working through, in groups, some key metaphors from the novel. Students identify the components of each metaphor (tenor, vehicle) and also consider what ...
The Myth Of "Moonrise Kingdom": A Children's Tale, Laura Ragsdale 
California Polytechnic State University
The Myth Of "Moonrise Kingdom": A Children's Tale, Laura Ragsdale
Communication Studies
No abstract provided.
All You Need Is Capitalism?: An Ideological Criticism Of The Beatles-Jackson Auction Controversy, Arianna Marie Chopelas California Polytechnic State University
All You Need Is Capitalism?: An Ideological Criticism Of The Beatles-Jackson Auction Controversy, Arianna Marie Chopelas
Communication Studies
No abstract provided.
Nietzsche’S Zarathustra And Parodic Style: On Lucian’S Hyperanthropos And Nietzsche’S Übermensch, Babette Babich 
Fordham University
Nietzsche’S Zarathustra And Parodic Style: On Lucian’S Hyperanthropos And Nietzsche’S Übermensch, Babette Babich
Articles and Chapters in Academic Book Collections
It is well-known that as a term, Nietzsche’s Übermensch derives from Lucian of Samosata’s hyperanthropos. I argue that Zarathustra’s teaching of the overman acquires new resonances by reflecting on the context of that origination from Lucian’s Kataplous – literally, “sailing into port” – referring to the soul’s journey (ferried by Charon, guided by Hermes) into the afterlife. The Kataplous he tyrannos, usually translated Downward Journey or The Tyrant, is a Menippean satire of the “overman” who is imagined to be superior to others of “lesser” station in this-worldly life and the same tyrant after his (comically unwilling ...
Constructing Texts In Fringe Science: Challenges In Propaedeutics, David M. Berube 
University of Iowa
Constructing Texts In Fringe Science: Challenges In Propaedeutics, David M. Berube
Poroi
This brief article examines the scholarship of propaedeutics, which is involved when teasing meaning from cutting-edge scientific and technological fields that are often in flux. Because these fields are plagued with uncertainty, mired in shifting jargon, highly controversial, and often politicized, the scholar who studies these areas must build texts in order to approach the claims and counterclaims made by proponents and opponents and offer rhetorical critical insight. The term fringe science is used to describe three sub-fields that have been the subject of work by the author and his team. Nanotechnology, synthetic biology, and geo-engineering are three highly interdisciplinary ...
Emerging Directions In Science, Publics, And Controversy, James Wynn, Lynda Walsh University of Iowa
Emerging Directions In Science, Publics, And Controversy, James Wynn, Lynda Walsh
Poroi
This essay discusses the major themes that emerged as part of an Octavian roundtable discussion on the topics of science, publics and controversy at the Association of Rhetoric of Science and Technologies’ (ARST) 2012 Vicentennial preconference. Participants expressed interest in developing research exploring the differing scales and types of scientific controversies and the roles that rhetoricians might play as interveners in public disagreements on techno-scientific issues. Participants also explored the emerging phenomenon—such as the role of the internet in facilitating interaction between lay publics, science, and scientists—that they believed would provide fertile sites of investigation for scholars in ...
Projecting Possible Lines Of Sight For Rsstm, Lawrence J. Prelli, Celeste Condit University of Iowa
Projecting Possible Lines Of Sight For Rsstm, Lawrence J. Prelli, Celeste Condit
Poroi
Scholarship concerning visual representations in science, technology, and medicine is in a preliminary phase. This essay surveys selected areas where visually-oriented rhetorical studies of science, technology and medicine are emerging. It examines the relationships between visual and verbal dimensions of scientific, technical, and medical texts; raises questions concerning the appropriateness of using concepts from the linguistic tradition to analyze visuals; and outlines fruitful areas for further study, ranging from studies of the truth-value of images through public communication about visualizations.
The Rhetoric Of Technology As A Rhetorical Technology, John A. Lynch, William J. Kinsella University of Iowa
The Rhetoric Of Technology As A Rhetorical Technology, John A. Lynch, William J. Kinsella
Poroi
Defining the “rhetoric of technology” encounters the challenges scholars have identified when defining both “rhetoric” and “technology,” and it raises issues about how to demarcate the rhetoric of technology from media studies and other cognate fields. One distinguishing feature of both rhetoric and technology is the focus on invention. Giving priority to invention highlights the liminal positionality of a rhetoric of technology, which lies betwixt and between science and commerce, and novelty and familiarity. Considering invention further encourages interdisciplinary reflexivity about the decisions made in technological development and dissemination.
Genres In Scientific And Technical Rhetoric, Carolyn R. Miller, Jeanne Fahnestock University of Iowa
Genres In Scientific And Technical Rhetoric, Carolyn R. Miller, Jeanne Fahnestock
Poroi
The idea of genre marks large-scale repeated patterns in human symbolic production and interaction, patterns that are taken to be meaningful. Genre thus can be defined by reference to pattern, or form, and by reference to theories of meaning and interaction. This report on a discussion of scientific and technical genres at the 2012 Vicentennial meeting of the Association for the Rhetoric of Science & Technology (ARST) briefly considers the differences and difficulties with different ways of defining genres and their relevance to science and technology, explorations of the ways genres change or evolve, and pedagogical applications of genre analysis in ...
Horizon Myths, Lynda Walsh University of Iowa
Horizon Myths, Lynda Walsh
Poroi
In this short response to the papers in the “Horizons of Possibility” group, I first identify a dialectic between calls to disciplinarity and calls to engagement. Then, instead of offering a transcendent synthesis, I point to two recent narratives suggesting that stakeholders in scientific debates are starting to seek out rhetoricians as resources.
Audiences, Brains, Sustainable Planets, And Communication Technologies: Four Horizons For The Rhetoric Of Science And Technology, Carolyn R. Miller University of Iowa
Audiences, Brains, Sustainable Planets, And Communication Technologies: Four Horizons For The Rhetoric Of Science And Technology, Carolyn R. Miller
Poroi
This response to papers by Leah Ceccarelli, Randy Harris, and Carl Herndl and Lauren Cutlip in the “Horizons of Possibility” panel at the 2012 ARST Vicentennial conference raises questions about each of the visions as they relate, respectively, to ARST audiences, brain science, and sustainable planets and programs. It also suggests renewed attention to communication technologies by scholars studying the rhetoric of science and technology, maintaining that rhetoricians need to come to terms with emerging twenty-first century communicative forms.
Promoting The Discipline: Rhetorical Studies Of Science, Technology, And Medicine, Jeanne Fahnestock University of Iowa
Promoting The Discipline: Rhetorical Studies Of Science, Technology, And Medicine, Jeanne Fahnestock
Poroi
Condit, Prelli, and Depew and Lyne offer useful taxonomies of scholarship in the rhetoric of science, technology and medicine (RSTM), and once again provoke questions about the distinctiveness of a rhetorical approach. Rhetorical studies examine the choices rhetors make at all levels of invention (e.g., lines of argument, arrangement, terminology, visuals). But rhetoricians have not been clear in defining the distinctive contribution of their approach, and scholars in related fields do not routinely access or acknowledge rhetorical studies. There are also impediments to framing rhetorical studies for scientists and practitioners: the term rhetoric still has negative connotations in science ...
The Productivity Of Scientific Rhetoric, David J. Depew, John Lyne University of Iowa
The Productivity Of Scientific Rhetoric, David J. Depew, John Lyne
Poroi
We argue that the rhetoric of science occupies an important niche in contemporary science studies. Although we are pluralistic about how different rhetoricians of science can and do conduct their inquiries, we assert that their disciplinarily distinctive approach is to treat argumentation as a constituent of context. From this perspective, we observe various interacting forms of rationality at work in the controversies that constitute science in society. We argue that modes of discovery and modes of proof are mutually engaged in the process of rhetorical invention. We identify a variety of topics or commonplaces that show invention as we conceive ...
State Of The Art Twenty Years On: Reflections, John A. Campbell University of Iowa
State Of The Art Twenty Years On: Reflections, John A. Campbell
Poroi
This paper discusses three position papers presented at the vicentennial conference of the Association for the Rhetoric of Science and Technology (ARST) concerning the disciplinary prospects of rhetoric of science and technology as a field. It identifies common themes among the three papers, including a theoretical focus on rhetorical invention, the prospects for viable responses to institutional changes and pressures in the academy, and the possibilities for interdisciplinary and public engagement by rhetoricians of science. It also identifies points of departure among the three papers, including their respective foci on globalization, the place of style in invention, and the interaction ...
Mind The Gaps": Hidden Purposes And Missing Internationalism In Scholarship On The Rhetoric Of Science And Technology In Public Discourse, Celeste M. Condit University of Iowa
The Prospect Of Invention In Rhetorical Studies Of Science, Technology, And Medicine, Lawrence J. Prelli University of Iowa
The Prospect Of Invention In Rhetorical Studies Of Science, Technology, And Medicine, Lawrence J. Prelli
Poroi
This paper recommends three general lines of inquiry concerning rhetorical invention as alternative ways to advance work in rhetorical studies of science, technology, and medicine. One line of inquiry involves the study of the creative processes and imaginative practices involved in the invention of perspectives in discourses of and about science, technology, and medicine. This line of inquiry is elaborated with attention to the master tropes, dramatism, argument, and visual representations. The second general line of inquiry involves identification, analysis, and critique of the commonplaces that are deployed as authoritative in discourses about purportedly “expert” matters. The third line of ...
Conspectus: Inventing Futures For The Rhetoric Of Science, Technology, And Medicine, Lisa Keranen University of Iowa
Conspectus: Inventing Futures For The Rhetoric Of Science, Technology, And Medicine, Lisa Keranen
Poroi
This introduction to the Association for the Rhetoric of Science & Technology’s (ARST) twentieth anniversary special issue of Poroi reflects on the inventional resources for scholarship concerning the rhetoric of science, technology, and medicine (RSTM). After previewing the essays in the special issue, it outlines four questions facing RSTM scholars. These questions concern how to discern the purposes of our scholarship, how to reach the multiple audiences for our work, how to use multiple methods while retaining our rhetorical core, and how to orient our work theoretically. The essay concludes by briefly discussing how these questions present both challenges and ...
Witnessing The Web: The Rhetoric Of American E-Vangelism And Persuasion Online, Amber M. Stamper 
University of Kentucky
Witnessing The Web: The Rhetoric Of American E-Vangelism And Persuasion Online, Amber M. Stamper
Theses and Dissertations--English
From the distribution of religious tracts at Ellis Island and Billy Sunday’s radio messages to televised recordings of the Billy Graham Crusade and Pat Robertson’s 700 Club, American evangelicals have long made a practice of utilizing mass media to spread the Gospel. Most recently, these Christian evangelists have gone online. As a contribution to scholarship in religious rhetoric and media studies, this dissertation offers evangelistic websites as a case study into the ways persuasion is carried out on the Internet. Through an analysis of digital texts—including several evangelical home pages, a chat room, discussion forums, and a ...
The Language Of Money: How Verbal And Visual Metonymy Shapes Public Opinion About Financial Events, Theresa Catalano, Linda R. Waugh 
University of Nebraska - Lincoln
The Language Of Money: How Verbal And Visual Metonymy Shapes Public Opinion About Financial Events, Theresa Catalano, Linda R. Waugh
Faculty Publications: Department of Teaching, Learning and Teacher Education
Much recent work on metonymy has concentrated on its definition, properties and functions (Benczes, Barcelona & Ruiz de Mendoza Ibáñez, 2011) but few studies have examined the combination ofverbal and visual metonymy or the benefits of multimodal metonymical analysis in issues of social justice. In this paper eleven news articles regarding issues in financial discourse such as the financial crisis, fiscal cliff, underwater homeowners and entitlements are examined visually and verbally from a variety of online newspaper sources. Results reveal intricate visual and verbal metonymies such as EFFECT FOR CAUSE, RESULT FOR ACTION, INSTITUTION FOR PERSON, DEFINING PROPERTY FOR CATEGORY and ...
The Readability Of Historical And Modern Writing, Sophia Chong 
University of San Francisco
The Readability Of Historical And Modern Writing, Sophia Chong
Student Research & Creativity - Day of Celebration
This research explores the difference in readability of historical and modern writing. The goal of this project is to determine if modern academic rhetoric is easier to comprehend than a historical primary source about the same topic. This has been done using a variety of quantitative methods widely used to analyze the accessibility of writings to compare sections of “The Confederate Reader” by Richard B. Harwell. Upon examination, it can be seen that despite the widely perceived convenience in comprehending modern writing that in fact, a primary Civil War period source is more readable than its current day academic counterpart.
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Popular Articles
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True Love On Tv: A Gendered Analysis Of Reality-Romance Television
Discourse And Conflict: The President Barak H. Obama Birth Certificate Controversy And The New Media, Timothy Adams
Constructing A Dream: A Close Textual Analysis Of Dr. Martin Luther King's "I Have A Dream", Kelly Hanson
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Defining (The Concept Of) Risk
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Language Of Control And The Marriage Plot In Emma And Jane Eyre
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