Rhetoric Commons^™

Communicating The Health Impacts Of Climate Change: From Conviction To Persuasion, Emma Lozon

Dissertations, Master's Theses and Master's Reports

Drawing on rhetorical theory as well as research in health and environmental communication, this thesis analyzes the effectiveness of messages that link climate change with health implications at moving audiences to persuasion. The two texts analyzed are a report produced by a group of physicians advocating for action on climate change and an episode from the Years of Living Dangerously Series. The findings indicate that communicators have the opportunity to frame climate-change-health messages in rhetorically sensitive ways that are more likely to empower audiences. Progressing from problems to solutions and to benefits of taking action can frame distressing health messages …