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Full-Text Articles in Rhetoric
Isocrates's Place In Postmodern Advertising, Christopher Barkley
Isocrates's Place In Postmodern Advertising, Christopher Barkley
Electronic Theses and Dissertations
This study in communication and rhetoric seeks to ascertain constructive applications for distinct advertising practices by examining Isocrates’s work and place in postmodern advertising. The focus uses 5 principles known to Isocrates which are: 1) commonwealths of households, 2) integration of reputation, elegance, substance and style, 3) education and public discourse, 4) phronesis and praxis, and 5) truth and verisimilitude. These 5 principles can form a constructive and practical advertising approach. This study is important. It examines Isocrates through the lens of advertising and extends the research done about him by leading Isocrates scholars who have looked primarily at his …
The Banality Of The Social: A Philosophy Of Communication Of Social Media Influencer Marketing, Kati Sudnick
The Banality Of The Social: A Philosophy Of Communication Of Social Media Influencer Marketing, Kati Sudnick
Electronic Theses and Dissertations
This project engages in a philosophy of communication approach in order to understand the role of social media influencer marketing within a historical moment defined via Hannah Arendt’s understanding of the social. Social media influencer marketing emerges as a new form of celebrity endorsement in which those finding fame on the Internet engage in word-of-mouth marketing for brands and organizations on their own personal social media pages, blurring the line between organic and sponsored content. According to Arnett (2010), philosophy of communication acts as a background road map for understanding foreground public action. Utilizing a myriad of metaphorical coordinates as …
Apparatgeist And Mobile Communication: Considering Interpersonal Communication Practices, Lisa Enright
Apparatgeist And Mobile Communication: Considering Interpersonal Communication Practices, Lisa Enright
Electronic Theses and Dissertations
Mobile communication is embedded into our daily life increasing our connection to social networks. The development of mobile communication occurred during the second half of the twentieth century and has become domesticated into everyday life. One consequence of the widespread adoption of mobile communication device use is an increase in connectivity. This increase in connection has led to a shift in interpersonal relationships. People now must be aware of when to connect and disconnect to develop meaningful relationships in private, public, and social realms. This project seeks an understanding of how the consequence of increased connectivity and the development of …