Radio Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Impact Of Community Radio On Community Development In The United States, Jillian Hermansky

Capstone Collection

Community radio is a community-led broadcasting service that serves as a tool for development for communities around the world. This research study explores the development benefits of community radio in the United States using a case study of Federal Communications Commission (FCC)-licensed FM community radio stations to evaluate the role of community radio in communication and information sharing and promoting sustainable social change and development. To fulfill the objectives of the case study, data was collected from 55 community radio stations in the United States using mixed-questionnaire digital surveys and supplementary virtual interviews. Findings indicated that community radio stations in …

One Story, Told Week By Week: Episodic Podcast Storytelling And The Habitat, Charlotte De Beauvoir

RadioDoc Review

The rise and success of podcasting introduced episodic storytelling in the world of non-fiction sound narrative. Delivering a story in different entries is very different from producing a one-off piece. What concrete implications does this have for the narrative? And what keeps an audience listening to a podcast, episode through episode? This article offers some answers to these questions via a case study of The Habitat, a 2018 podcast by the American network Gimlet.

El Poder Del Sonido: La Radio Comunitaria En La Resistencia Contra Los Proyectos Extractivistas En La Patagonia / The Power Of Sound: Community Radio In Resistance Against Extractivist Projects In Patagonia, Dora Segall

Independent Study Project (ISP) Collection

Desde finales de la última dictadura militar, la radio comunitaria fue utilizada por las personas cuyas voces no se representaban en los medios masivos de comunicación (Gerbaldo 2012). A fines de la década de 1980, surgieron nuevos medios populares para expresar las opiniones de quienes habían sido silenciados. Este desarrollo ha continuado hasta hoy en día. En junio de 2017 se registraron 416 estaciones de radio sin fines de lucro en Argentina (Galay 2017).

Siendo medio de comunicación alternativo utilizado en todo el país, la radio comunitaria funciona con una gestión horizontal o democrática. La Ley de Servicios de Comunicación …

The Hacker Syndrome: Review, Martin Johnson

RadioDoc Review

The Hacker Syndrome tells the story of Stephan Ubach, a man who is slowly revealed as an activist and a hero to those involved in the Arab Spring. A man who, as the story unfolds, forgets his own needs - and breaks down. This is also a story of distance - physical and mental. A story of the importance that information plays in people’s lives and how some people are willing to risk their lives for the world to know what is going on. Radio documentaries and features usually require an emotional attachment to the character, while computers, and often …

Heirloom: A Piper's Orchard Abecadarian, Shin Yu Pai

The Goose

Poetry by Shin Yu Pai

The ‘New’ Heidegger, Babette Babich

Articles and Chapters in Academic Book Collections

If discussion of “new” approaches to Martin Heidegger contradicts Heidegger’s own indictment of the passion for “novelty” in philosophy, today’s Black Notebooks scandal reminds us of the ontic problem of new news. Indeed the backwards working evidence of the notebooks kept before, during, and after WWII both vindicates and problematizes his notion of temporality temporalizing from the future -- lapsing into the past -- setting up what is now regarded as patent in the present. Simultaneously, we see that if heretofore many philosophers of technology sought to dismiss engagement with Heidegger’s critique of technology, these critical contributions turn out to …

Soliciting The Universe, A Prose/Poem 4/1/2014, Charles Kay Smith

Charles Kay Smith

Why it may not be wise to radio our presence into outer space, but why humans are compelled by their neotenic proclivities to be curious and to solicit attention.

The Politics Media Equation:Exposing Two Faces Of Old Nexus Through Study Of General Elections,Wikileaks And Radia Tapes, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The important identity of a responsible media is playing an unbiased role in reporting a matter without giving unnecessary hype to attract the attention of the gullible public with the object of making money and money only.After reporting properly the media can educate the public to form their own opinion in the matters of public interest. Throughout the centuries, the world has never existed without information and communication, hence the inexhaustible essence of mass media. The government has the power to either make or reject whatever that will exist within its environment. It also determines how free the mass media …

Wiki Leaks Revelations In Global Context—The War Between ‘Right To Publish’ And ‘Ethical Code Of Conduct, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

WikiLeaks is an international non-profit organisation that publishes submissions of private, secret, and classified media from anonymous news sources, news leaks, and whistleblowers. Its website, launched in 2006 under The Sunshine Press organisation claimed a database of more than 1.2 million documents within a year of its launch. WikiLeaks describes its founders as a mix of Chinese dissidents, journalists, mathematicians, and start-up company technologists from the United States, Taiwan, Europe, Australia, and South Africa. Julian Assange, an Australian Internet activist, is generally described as its director. The site was originally launched as a user-editable wiki, but has progressively moved towards …

A Critical Study Of Organizational Communication And Organizational Communication Theories- A Historical Perspective, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Organizational Communication is the study that looks at human communication within and outside the organization. Conrad and Poole (1998) break the definition of organizational communication in parts, by first defining communication and then analyses the organization. These researchers define communication as “a process through which people, acting together, create, sustain, and manage meanings through the use of verbal and nonverbal signs and symbols within a particular context” (Conrad and Poole, 1998, p. 5). In the context of this book, Kenyans and their leaders are communicating their views and final decision through the ballot box to elect their third president, during …

Public Accountability And Media : Its Success And Failure In Performing The Role As A Force For Public Accountability, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Media accountability is a phrase that refers to the general (especially western) belief that mass media has to be accountable in the public’s interest - that is, they are expected to behave in certain ways that contribute to the public good. The concept is not clearly defined, and often collides with commercial interests of media owners; legal issues, such as the constitutional right to the freedom of the press in the U.S.; and governmental concerns about public security and order. Several international organizations, like International Freedom of Expression Exchange, Freedom House, International Press Institute, World Press Freedom Committee and the …

The Penetration Of Social Media In Governance,Political Reforms And Building Public Perception, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. While we know that social media can play an important role in publicizing political activities such as protests, do we have evidence that such actions have led to substantive political change? Is it possible to develop a set of indicators to more effectively gauge the impact of new technologies and media on questions of political change? That social media can help coordinate large and discrete activities, such as protests and …

Two Faces Of Media While Covering Human Right Activities In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The situation of human rights in India is a complex one, as a result of the country's large size and tremendous diversity, its status as a developing country and a sovereign, secular, democratic republic, and its history as a former colonial territory. The Constitution of India provides for Fundamental rights, which include freedom of religion. Clauses also provide for Freedom of Speech, as well as separation of executive and judiciary and freedom of movement within the country and abroad. In its report on human rights in India during 2010, Human Rights Watch stated India had "significant human rights problems". They …

Language Discourse- A Critical Analysis Of Michel Focault's Work On Language Discourse With Special Reference To His Masterpiece "The Archeology Of Knowledge", Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Discourse generally refers to "written or spoken communication or debate". The following are three more specific definitions: (1) In semantics and discourse analysis: A generalization of the concept of conversation to all modalities and contexts. (2) "The totality of codified linguistic usages attached to a given type of social practice. (E.g.: legal discourse, medical discourse, religious discourse.)" (3) In the work of Michel Foucault, and social theorists inspired by him: "an entity of sequences of signs in that they are enouncements (enoncés)" (Foucault 1969: 141). An enouncement (often translated as "statement") is not a unity of signs, but an abstract …

Challenges Before Traditional Media In The Age Of Digital Media-How To Integrate It With Digital Media-The Way Ahead, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

You may have heard of digital media, but you may have no idea what it is and how it can help you out when it comes to marketing. It's definitely important that you get up to speed so you can use this to benefit your business. Basically digital media refers to any type of electronic media out there. Today media can be accessed in many ways, including with hand held devices like mobile phones, laptops, desktops, mp3 players, and more.Digital media must be stored in an electronic way, so there is a lot of digital content on the internet today, …

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.

Communication Across Random Landings, Kerron Joseph, Jay Walbran

Undergraduate Research Conference

The idea to do this project began with a simple question: Suppose that people carrying communication radios parachute out of a plane, if each device has a certain range, what is the probability that once everyone lands they will be able to communicate. To study this problem I assumed that the spot where each individual lands is normally distributed.

We discuss the different ways the communication radios can work. In particular we examine the situation where all the radios have to be within a certain radius r to operate correctly and the situation where the radios work on a relay …

International Terrorism:Role ,Responsibility And Operation Of Media Channles, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

"Terrorism" is a term that cannot be given a stable defintion. Or rather, it can, but to do so forstalls any attempt to examine the major feature of its relation to television in the contemporary world. As the central public arena for organising ways of picturing and talking about social and political life, TV plays a pivotal role in the contest between competing defintions, accounts and explanations of terrorism. Which term is used in any particular context is inextricably tied to judgemements about the legitimacy of the action in question and of the political system against which it is directed. …

Ua37/23 Whas Broadcast No. 75, Whas, Western Kentucky University, Earl Moore

WKU Archives Records

Script for weekly WKU broadcast on WHAS radio. This show included Earl Moore, Ellen Jeffries, Judson Griffin, Mary Marks and Merle Lamon discussing conservation of natural resources.