African American Studies Commons^™

Hank Willis Thomas:Branding Black Men - Identity & Violence Through Images Of Black Masculiinity, Nafisah Ayobola Raji

Nafisah Ayobola Raji

Branding black bodies in media adverts and hip hop is not alien to the 20th century popular culture. Identity as a fluid and constantly evolving binary is also a problematic in the American space.In this paper, I explore representations of Black men in media adverts with commercial intent or to canonize violence. Using photographic works of Hank Willis Thomas; "Branded series 2007" will show issues of identity & Violence in branded images of black bodies for commercialism, "Pitch Blackness 2008" will look at race and color stratification while "Rebranded series 2010" attempts a reinvention for the image of the Black …