African American Studies Commons^™

Racing Jesse Jackson: Leadership, Masculinity, And The Black Presidency, Paul Achter

Rhetoric and Communication Studies Faculty Publications

In June of 1983, the New York Times published a survey revealing that nearly one in five white voters would not vote for a black candidate for president, even if that candidate was qualified and was the party nominee.² For some readers, such a revelation might have induced shock or even outrage; for others the poll would merely reflect an obvious and ugly reality. The survey was prompted by the Rev. Jesse Jackson’s attempt to become the first black, Democratic nominee for president.

A news story exploring the prevalence of white racism in the United States was not uncommon …