African American Studies Commons^™

Applying The Integrated Marketing Communication Approach To Recruit And Retain African American Women, Traci Hayes, Manoj Sharma

Social & Behavioral Health Faculty Publications

Background: Researchers use multiple approaches to engage and maintain underrepresented populations in research. They often overlook integrated marketing communication (IMC), a useful approach for commercial marketing, for more established health promotion and social marketing techniques. There is limited information on the application of the IMC approach for recruiting and retaining African American study participants. This article explores the IMC approach used to recruit and retain volunteers for a community-based intervention. Methods: This is a cross-sectional study relying on extracted data from the Multi-Theory Model (MTM) of Health Behavior Physical Activity intervention. A brief multiple-choice survey was administered to a sample …

Stress And Coping In Food-Insecure African Americans In Clark County, Nevada, Johanna Andrews

UNLV Theses, Dissertations, Professional Papers, and Capstones

African Americans have the highest rates of food insecurity than any other racial/ethnic group in the nation as a result of poverty, low household income, unemployment, food injustice, food mirages, and racial segregation. This consistent uncertainty in food access demonstrably results in poor mental health outcomes for food-insecure African Americans. Thus, the Transactional Model of Stress and Coping provides a theoretical framework to investigate how African Americans cope with food insecurity. The purpose of this study was to evaluate processes of coping with food insecurity and determine their impact on emotional well-being for African Americans in Clark County, Nevada. A …

A Historical Case Study Of School Desegregation And Resegregation In Las Vegas, Nevada, 1968-2008, Felicia Forletta

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study was to document and examine the perspectives of members of a historically African American community located in Las Vegas, Nevada (historic West Las Vegas) concerning equal education and school desegregation and resegregation in the Clark County School District from 1968 to 2008. Using historical case study methods, this study sought to provide a historical description and analysis of the social, political, and cultural contexts that shaped decades of school desegregation and resegregation in this historically African American community. Data sources included: legal cases and court documents; archived news, newsletters, newspaper and magazine articles; (3) Clark …

Community Resources And Black Social Action, F Street, A Case Study, Robert Joseph Mckee

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study examines the resources employed by the predominantly African American residents of Historic West Las Vegas, Nevada, to protest a street closure in their community. Previous studies of collective social action in the black community have stressed the involvement and resources of the black church. Instead, the residents of this community relied on cultural, social, and economic resources that did not depend heavily on the church. In this ethnographic case study, I combined participant observation, ethnographic interviews, prolonged engagement, photographs, and document analysis. I argue that the resources a community employs in social action can be analyzed using my …

Building A Dream, Jenny Nestelberger

Graduate Research Symposium (GCUA) (2010 - 2017)

The August 28, 1963 March on Washington is often remembered primarily for Martin Luther King, Jr.’s “I Have a Dream” speech, which serves as the pinnacle of civil rights movement oratory. This thesis, in contrast, examines speeches of the leaders of the “Big Six” organizations that preceded King’s well-known words in order to shed light on the complexities of the movement and the outcomes that can result from meaningful dissent. Occurring at a time of division, the March emerged as a symbol of hope for change in the nation. The addresses of the day reflected this hope and helped build …

The Aadere Model Of Progression In The Hospitality And Tourism Industry: An Empirical Study Of High-Salaried Black Managers, Ivan Benjamin Turnipseed

UNLV Theses, Dissertations, Professional Papers, and Capstones

Applying grounded theory methodology and method, this qualitative study uncovers and presents a rich, theoretically expressed understanding of the experience of salaried Black hospitality and tourism professionals who earn at least $100,000 annually. A 13-step customized research process featuring a novel literature review method, which utilizes researcher pre-data collection assumptions as a framework for conceptualizing and processing an unwieldy literature, enhancing post-data analysis, and developing research conclusions, is introduced.

Twenty loosely structured, open-ended, and in-depth interviews (12 male) are the singular data collection tool. An exhaustive analysis of participant transcripts resulted in 5,337 co ding in cident s , or …

Bigger Than A Ballot Box, Joanne Goodwin

History Faculty Research

The relationship between the histories of woman suffrage and U.S. politics suffered from a reluctance on the part of both fields to include the other until recently. Political historians refrained from in-depth discussions of the eighty-year movement to gain the vote for women until the new political history expanded the definition of political actors and activities. Women's historians (with a few notable exceptions) discussed the suffrage movement as a type of voluntarist reform activity, rather than contextualizing it within political institutions and systems. Ellen Carol DuBois's study of suffrage through the passage of the Fourteenth and Fifteenth Amendments departed significantly …