African American Studies Commons^™

Does Political Advertising Persuade? A Quantitative Assessment Of The Effects Of Campaign Contact In The Context Of Race, Ethnicity, And Immigrant Origin In New York City Council Primary Elections From 2001 Through 2017, Laura M. Tamman

Dissertations, Theses, and Capstone Projects

Through a quantitative analysis of the relationship between New York city council campaigns’ spending and election results between 2001 and 2017, controlling for key factors such as incumbency, I find substantial and statistically significant positive effects for radio advertising on election outcomes. I find small but significant effects for mail, and smaller sized effects for canvassing. My findings underscore the need for further study of the role of ethnic and community media outlets, such as radio, in shaping voter behavior. Moreover, I argue that the fixation of the current persuasion literature on television ads in presidential general elections misses critical …