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Series

2001

Marshall University

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Full-Text Articles in African American Studies

Toni Morrison, Oprah Winfrey, And Postmodern Popular Audiences, John K. Young Jul 2001

Toni Morrison, Oprah Winfrey, And Postmodern Popular Audiences, John K. Young

English Faculty Research

In this essay the author examines the "Oprah Effect" on the career of Toni Morrison, who after three appearances on "Oprah's Book Club" has become the most dramatic example of postmodernism's merger between Morrison's canonical status and Winfrey's commercial power has superseded the publishing industry's field of normative whiteness, enabling Morrison to reach a broad, popular audience while being marketed as artistically important.

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