African American Studies Commons^™

Deracialized Leadership And Promotion Of African American Political Engagement: Cory Booker's Use Of Twitter, Marisol Mcnair

Inquiry: The University of Arkansas Undergraduate Research Journal

Cory Booker was elected mayor of Newark, New Jersey in 2006, after two rancorous and racially charged campaign cycles; he used a deracialized political style that challenged traditional thinking about Black leadership for many in Newark. Booker uses the social networking tool, Twitter, to establish a cohesive group identity and to legitimize his leadership with African Americans in Newark. We use a social media “engagement infrastructure” framework developed by Leighninger and Mann (2011) to review Booker’s postings on Twitter over a 31-day period. The goal of this review was to analyze the ways in which Booker utilizes social media to …