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Full-Text Articles in African American Studies
Applying The Integrated Marketing Communication Approach To Recruit And Retain African American Women, Traci Hayes, Manoj Sharma
Applying The Integrated Marketing Communication Approach To Recruit And Retain African American Women, Traci Hayes, Manoj Sharma
Social & Behavioral Health Faculty Publications
Background: Researchers use multiple approaches to engage and maintain underrepresented populations in research. They often overlook integrated marketing communication (IMC), a useful approach for commercial marketing, for more established health promotion and social marketing techniques. There is limited information on the application of the IMC approach for recruiting and retaining African American study participants. This article explores the IMC approach used to recruit and retain volunteers for a community-based intervention. Methods: This is a cross-sectional study relying on extracted data from the Multi-Theory Model (MTM) of Health Behavior Physical Activity intervention. A brief multiple-choice survey was administered to a sample …
Bigger Than A Ballot Box, Joanne Goodwin
Bigger Than A Ballot Box, Joanne Goodwin
History Faculty Research
The relationship between the histories of woman suffrage and U.S. politics suffered from a reluctance on the part of both fields to include the other until recently. Political historians refrained from in-depth discussions of the eighty-year movement to gain the vote for women until the new political history expanded the definition of political actors and activities. Women's historians (with a few notable exceptions) discussed the suffrage movement as a type of voluntarist reform activity, rather than contextualizing it within political institutions and systems. Ellen Carol DuBois's study of suffrage through the passage of the Fourteenth and Fifteenth Amendments departed significantly …