African American Studies Commons^™

Playing His Own Game: Ernest 'Dutch' Morial's 1977 Mayoral Campaign For Citizen Participation In New Orleans, Eric Marshall

University of New Orleans Theses and Dissertations

Ernest “Dutch” Morial’s 1977 grassroots mayoral campaign disrupted the political status quo in New Orleans with his message of citizen participation. Morial’s citizen-driven campaign reached over the constituencies of established Black Political Organizations, capturing an eager audience with his message of political, social, and economic equality. With the help of volunteers and other community organizations, Morial created a grassroots campaign that focused on making city government more inclusive. Unattached to the traditional patronage structure, Mayor Morial empowered the black community, reducing the constraints of their political access. Although his legacy is difficult to discern in New Orleans current political realities, …