African American Studies Commons^™

African American Women Bloggers’ Lived Experiences With Digital Entrepreneurship: A Transcendental Phenomenological Study, Melissa Mcdowell

Walden Dissertations and Doctoral Studies

The professionalization of blogs has elevated blogging to an organizational field whereby bloggers develop a legitimate career path. For many minority women bloggers, the transition from being traditionally employed to managing a one-person digital enterprise is often met with racial and gender imbalances created by nontraditional modes of work. The purpose of this qualitative transcendental phenomenological study was to gain a deeper understanding of how African American women bloggers described their lived experiences with managing a one-person digital enterprise and the implications of their racial and gender identity within this nontraditional mode of work. To address this gap, a transcendental …