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Duchampian Authenticity And The Readymade Consumer, Terra D' An Rudisill

Institute for the Humanities Theses

The goal of this work is to define the term Duchampian authenticity. I focus primarily on the artist Marcel Duchamp's works and philosophies in relation not only to traditional philosophies regarding authenticity but also in relation to his effect on authenticity's metamorphosis in popular culture and the mass market. I propose that the monumental paradigm shifts produced by Duchamp's conceptual and aesthetic experiments within the realm of visual art spread into our cultural bedrock, ultimately defining the consumer's ability to attain authenticity and identity through inauthentic and ephemeral commodities. Marcel Duchamp challenged traditional notions of the authentic experience and translated …