Musicology Commons^™

Medieval Methods: Guido D’Arezzo’S Innovative Approaches To Music Education, Lydia C. Kee

Musical Offerings

Music education has been influenced by many people throughout history, but arguably none of them have done so as much as the monk, Guido D’Arezzo. His teaching methods have been embraced and developed by music educators throughout the centuries. For example, it is recorded that Guido was the first to use the five-line staff as we use it today. This was especially groundbreaking in a world of rote memorization. Today it is used globally in music education. The roots of solfege are also found in Guido’s writings; his syllables have been adapted by Zoltan Kodály. Not only that, but John …

The Great Generalization: Organizational Adaptation Strategies As Entrepreneurship In Higher Music Education, Jacob Bruce Hertzog

Music Faculty Publications and Presentations

This study sought to measure how higher music education has evolved in response to the music industry’s digital revolution. I utilized a framework of organizational adaptation theory to synthesize five distinct organizational adaptation strategies: decentralization, generalization, specialization, formalization, and inaction. Music leaders were surveyed (n = 100) to assess adaptations across ten common domains in higher education. Higher music education was found to have undergone a great generalization through the expansion of activities in nearly every domain. Consistent with elements of organizational adaptation theory, and like individual musicians, higher music education has been entrepreneurial in response to the digital revolution.

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …