Musicology Commons^™

Homage To Eleanora: A Musical Journey Through The Billie Holiday Songbook, Keith A. Dames

Dissertations, Theses, and Capstone Projects

Billie Holiday was a singer, songwriter, vocalist, bandleader and composer in the fields of music, black culture and more specifically the genre of jazz. The primary focus of this study is Billie Holiday’s discography, music, and compositions as treated in relation to the black culture of production. This study will explore a secondary content analysis of Billie Holiday’s music, musicianship, musicality and compositional skills within the American jazz mainstream, broader jazz audience and world at large. This project will take an analytical look at the structure and form of the compositions of Billie Holiday. Billie Holiday is credited with composing …

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

A Bird’S Eye View: Large-Scale Tonal Structures In Robert Schumann’S Four Song Cycles (Op. 42, 24, 39, And 48), Peter Kramer

Dissertations, Theses, and Capstone Projects

Some of Robert Schumann’s most notable works are his Lieder for solo voice and piano accompaniment. Schumann's Lieder are considered some of the best compositions in this genre, engendering various interpretations by performers and exciting vigorous debate among musicologists and theorists. Robert Schumann’s early music was almost entirely composed for the piano alone; it wasn’t until 1840 that he started to compose almost exclusively Lieder and song cycles inspired by his predecessors Beethoven and Schubert. This was a prolific year for Schumann compositionally, in part due to his marriage to Clara Schumann who was one of Europe’s most preeminent piano …