Open Access. Powered by Scholars. Published by Universities.®
- Keyword
Articles 1 - 2 of 2
Full-Text Articles in Music Theory
The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina
Student Theses and Dissertations
Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.
Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …
Getting Under Your Skin Until You Jump Out Of It: The Psychological Effects Of Music On The Experience Of Film, Clare Ellen Herzog
Getting Under Your Skin Until You Jump Out Of It: The Psychological Effects Of Music On The Experience Of Film, Clare Ellen Herzog
Senior Projects Spring 2022
Music is like magic. It can sweep you off your feet and spirit you away to places you never thought possible: it can serve as a teleportation device, achieve time travel, and let us read minds. Some pieces of music exist for their own sake, like Rachmaninoff’s Isle of the Dead, while others accompany different forms of media: ballets such as The Nutcracker and operas like La Bohème are instantly recognizable for their grandiose and immersive scores. For a moment in time, audiences can really believe that they are traveling to a magical world with Clara, and even without the …