Music Theory Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Signal To Noise: Harmonic Temperaments And Patterns Of Interference, Dylan A. Marcheschi

Theses and Dissertations

An audio/visual exploration of historical tuning systems. Most contemporary Western audiences will seldom if ever encounter harmony outside of post-Renaissance tuning conventions. This presentation highlights some of those pre-orthodox harmonic relationships which existed throughout most of history. The corresponding paper documents correlates in recent advances of acoustic ecology.