Music Practice Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Fostering Music Performers In The 21st Century: A Contemporary Professional Perspective Toward A New Curricular Agenda For Graduate Study In Music, Andre Januario

Graduate Theses, Dissertations, and Problem Reports

What if the core curriculum for graduate students in music performance were designed to prepare students to succeed in the world of the Fourth Industrial Revolution?

This dissertation offers a hypothetical answer: a structured and systematic academic curricular framework for music graduate students of performance of concert music (especially those in terminal degrees, such as doctoral students), along with music instructors, professional music performers, school administrators, and college professors, seeking to prepare such students for achieving and maintaining a music career more in keeping with the current work environment, especially those skills demanded by the Fourth Industrial Revolution and the …

Touching Light: A Framework For The Facilitation Of Music-Making In Mixed Reality, Ian Thomas Riley

Graduate Theses, Dissertations, and Problem Reports

Drawing upon the historical development of analog and digital technologies alongside the proliferation of computer-assisted performance practices, this research seeks to develop a framework for integrating Mixed Reality applications to live musical performance, specifically through the creation of a Microsoft HoloLens 2 Mixed Reality application in order to facilitate a live performance of an original musical composition for percussion and real-time Mixed Reality environment. Mixed Reality enables a performer to interact with virtual (holograms, VSTs, etc.) and physical (vibraphone, tuned drums, microphones, etc.) objects simultaneously. Tandem to the development of the conceptual framework was the composition of an original score …

The Benefits Of Music In Child Development, Dulce-Paola Ixtupe

Capstone Projects and Master's Theses

Music is a subject that does not limit children to simply having fun, although “fun” is an essential component when trying to engage children in learning activities. Music further enhances a series of transferable skills and can help children with their learning experience in other subjects. By being part of a fun activity such as music, children are able to acquire affective, cognitive, and evaluative skills, which will further reinforce a variety of areas of their development. When engaged in an activity where recognition and expression of feelings are required, they learn that having feelings is perfectly normal and that …

Problem-Solving Pedagogy: A Foundation For Restructuring, Updating, And Improving Undergraduate Theory And Musicianship Curricula, Michael T. Simonelli

Masters Theses

The goal of this thesis is to provide the ideological and practical foundation for an improved approach to undergraduate theory and musicianship pedagogy. I will discuss the structure of conventional theory programs and explore problems inherent to traditional curriculum design. Problem-solving pedagogy, an approach rooted in creative composition and improvisation, will be presented as a complement to traditional theory pedagogy. Balancing problem-solving pedagogy with a more traditional pedagogical approach will provide a practical foundation for improving undergraduate theory and musicianship curricula.

The Effects Of Adaptive Instruction On Developmental Rhythm Aptitude And Rhythm Achievement Of Preschool Students With Hearing Impairment, Danielle Marcene Carrier Trial

Honors Projects

The purpose of this study was to investigate the effect of adaptive instruction on the developmental rhythm aptitude and rhythm achievement of preschool students with a hearing impairment. Specifically, this study is designed to determine a) if the addition of body percussion and percussive instruments to music instruction affects the developmental rhythm aptitudes of 3-, 4-, and 5-year-old children with a hearing impairment and b) if the addition of body percussion and percussive instruments affects the rhythm achievement scores of 3-, 4-, and 5-year-old children with a hearing impairment. The results of this study may have implications for music teachers …