Music Practice Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

A Poet's Voice: Music In Service To Poetry: Elements Of Text Painting In Juliana Hall's Song Cycle "How Do I Love Thee?", Hayley Z. Coughin

Dissertations, 2020-current

American composer Juliana Hall has established a reputation as one of the leading composers of contemporary American art songs, having composed over 60 song cycles, totaling over 300 works for the voice. Hall’s song cycle How Do I Love Thee? expresses a narrative arc told through five selections from Victorian-era poet Elizabeth Barrett Browning’s Sonnets from the Portuguese. The poems selected include Sonnet 3: “Unlike,” Sonnet 43: “How Do I Love Thee?,” Sonnet 37: “Pardon,” Sonnet 21: “Say Over,” and Sonnet 41: “Thank You.” Hall’s cycle describes the relationship between the lover and the object of their love, including …

Signal To Noise: Harmonic Temperaments And Patterns Of Interference, Dylan A. Marcheschi

Theses and Dissertations

An audio/visual exploration of historical tuning systems. Most contemporary Western audiences will seldom if ever encounter harmony outside of post-Renaissance tuning conventions. This presentation highlights some of those pre-orthodox harmonic relationships which existed throughout most of history. The corresponding paper documents correlates in recent advances of acoustic ecology.

Fostering Music Performers In The 21st Century: A Contemporary Professional Perspective Toward A New Curricular Agenda For Graduate Study In Music, Andre Januario

Graduate Theses, Dissertations, and Problem Reports

What if the core curriculum for graduate students in music performance were designed to prepare students to succeed in the world of the Fourth Industrial Revolution?

This dissertation offers a hypothetical answer: a structured and systematic academic curricular framework for music graduate students of performance of concert music (especially those in terminal degrees, such as doctoral students), along with music instructors, professional music performers, school administrators, and college professors, seeking to prepare such students for achieving and maintaining a music career more in keeping with the current work environment, especially those skills demanded by the Fourth Industrial Revolution and the …

A Performer’S Guide To Norman Bolter’S Morning Walk For Trombone And Piano, Justin Croushore

Theses and Dissertations--Music

For the past 45 years, Norman Bolter has been one of the most prolific and important composers, performers, and educators for the trombone. Born in Minnesota in 1955, Bolter held the position of Second Trombone of the Boston Symphony Orchestra and Principal Trombone of the Boston Pops from 1975 until 2009. He has taught at leading conservatories, universities, and festivals around the world and continues to teach as trombone faculty at the New England Conservatory and the Boston Conservatory today. His compositional output is large and wide-ranged, including works for solo trombone, trombone and piano, trombone ensemble, chamber ensemble, band, …

Eclectic: A Recording Project Of Original Crossover Compositions, Chance Moore

Electronic Theses and Dissertations

Music makers have always borrowed one another’s influences, across philosophies, across culture, and thus, across genres. Since the 1950’s, a time when classical music was at its farthest reach from popular music, the rift between these two “worlds” has shrunk, and music crafters from each category are free to take from the other as they please. As a figure who stands between the cultivated and vernacular traditions, my aim for this thesis is to give an introduction to some of the ways genre hybridization has been achieved since 1950, present a collection of my own compositions (along with recordings) that …

Tyler Kline’S Render: A Formal Analysis And Performance Guide, John Douglas Handshoe

Theses and Dissertations--Music

Since the 1950s, composers worldwide have explored the use of the trombone in new and exciting ways, from expanding the functional range of the instrument to creating unique timbres through the use of mutes and extended techniques. Since then, many standard works in the literature have been born from this pushing of the envelope from composers like John Cage, Luciano Berio, Iannis Xenakis, and Daniel Schnyder.

On the forefront of the newest crop of composers expanding the voice of the trombone is Tyler Kline (b. 1991). This project will function as a formal analysis and performer’s guide to his 2015 …

The Benefits Of Music In Child Development, Dulce-Paola Ixtupe

Capstone Projects and Master's Theses

Music is a subject that does not limit children to simply having fun, although “fun” is an essential component when trying to engage children in learning activities. Music further enhances a series of transferable skills and can help children with their learning experience in other subjects. By being part of a fun activity such as music, children are able to acquire affective, cognitive, and evaluative skills, which will further reinforce a variety of areas of their development. When engaged in an activity where recognition and expression of feelings are required, they learn that having feelings is perfectly normal and that …

Frankenstein: Man Or Monster?, Leigh P. Mackintosh

Undergraduate Theses and Capstone Projects

Since its first publication in 1818, Mary Shelley’s novel Frankenstein has left a lasting impression upon the world speaking to a multitude of audiences including artists, scientists, philosophers, and society as a whole. Considering the impact of Frankenstein through its evolution as a cultural myth in various plays and films, this thesis will provide a way to gauge the relevance of Shelley’s story as an adaptation. Only by knowing what has been done in the past and how the materials have been used by other playwrights and screenwriters can one understand how to handle them as an original work. The …