Music Practice Commons^™

We Will Hold Onto You: The Liberating Power Of Music And Liturgy To Break Open The Stories Of Mental Illness In Communities Of Faith, Hillary Doerries

Doctor of Pastoral Music Projects and Theses

One in five people lives with a diagnosable mental health problem in any given year. Thus, the presence of mental illness already permeates faith communities. The church’s history with mental illness remains complicated, especially as some communities of faith continue to espouse negative lay theologies that are harmful and dismissive to people living with mental health problems. Guided by the tenants of liberation theology, this thesis argues that mental health justice is a part of God’s overarching justice intended for all creation. When we, as God’s people, encounter or observe injustice, it is our theological task to gather the weary, …

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …