Music Education Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Music Pedagogy In Venezuela’S Plains: Making Space In Alma Llanera, Elaine Sandoval

Dissertations, Theses, and Capstone Projects

This dissertation argues that the process of institutionalizing traditional música llanera (plains region music) education in Venezuela is informed by a hierarchical spatialization of the capital, Caracas, and the historically agricultural- and livestock-producing region known as the llanos, or the plains. Drawing on Lefebvre’s The Production of Space (1991), I argue that the representations of space that have defined the llanos region and música llanera often obscure the lived space of music-making and dwelling in the llanos. This dissertation is based on fieldwork in Guárico state between 2016-2018, where I observed the state-funded Alma Llanera program, which had been …

Sacred Music In Colonial Era Hispaniola: The Evangelization Of The Taino People, Tito J. Gutierrez

Student Theses

During the 15th-18th centuries, the major European religious orders; the Franciscans, Dominicans, Jesuits, and Jeronymites, journeyed to the newly colonized American territories in an attempt to convert the multitudes of natives peoples living there. Along with prayer books, crucifixes, and religious images, these missionaries brought sacred European music to American shores in an attempt to attract the native people to the Catholic faith.The use of music as a tool for conversion of native people in places such as Mexico, South America, California, and the South West United States, have been well researched and documented. However, the research of the spiritual …

Reimagining The Flute Masterclass: Case Studies Exploring Artistry, Authority, And Embodiment, Sarah Carrier

Dissertations, Theses, and Capstone Projects

This work explores the flute masterclass as an aesthetic, ritualized, and historically reimagined cultural practice. Based on fieldwork that took place between 2017 and 2019 in the United States, in Italy, and on the social media platforms Instagram, Facebook, and YouTube, I argue that the masterclass—an extension of the master/apprentice system that dominates learning in the classical music tradition—is characterized by embodied qualities of artistry and authority. These qualities are not inherent, but are perceived through subjective, social, familied, and affective bodies.

Chapter One outlines the main themes and the research design. Chapter Two is a case study that analyzes …

The Equal Right To Sing: The American Zeitgeist And Its Implications For Music Education, Youngeun Kim

Dissertations, Theses, and Capstone Projects

According to music educators and proponents of arts education, music education in U.S. public schools seems to be in jeopardy. This thesis brings attention to several issues in current music education. It is a case study of music education in New York City public elementary schools. First, it shows that music education is not equally distributed to all students in the public-school system and is especially unequal among elementary schools. Next, it investigates possible causes for this inequality, from the current system’s limitations to more fundamental causes including the cultural perception of music among the U.S. public. The consequences of …

Examining Relationships Between Basic Emotion Perception And Musical Training In The Prosodic, Facial, And Lexical Channels Of Communication And In Music, Jamie Twaite

Dissertations, Theses, and Capstone Projects

Research has suggested that intensive musical training may result in transfer effects from musical to non-musical domains. There is considerable research on perceptual and cognitive transfer effects associated with music, but, comparatively, fewer studies examined relationships between musical training and emotion processing. Preliminary findings, though equivocal, suggested that musical training is associated with enhanced perception of emotional prosody, consistent with a growing body of research demonstrating relationships between music and speech. In addition, few studies directly examined the relationship between musical training and the perception of emotions expressed in music, and no studies directly evaluated this relationship in the facial …