Music Education Commons^™

Sound Judgements: Music Education Framework For Guiding Digital Mixing Practice, Artur Kapron

Electronic Thesis and Dissertation Repository

Mixing is an intermediary process within audio production wherein the aesthetic and technical qualities of musical compositions are further enhanced and refined. Most music perceived via audio-playback devices is mixed to sound a certain way. By understanding why recordings ‘sound’ how they do, musicians, music educators, and novice mixers can acquire a greater appreciation for mixing while considering how this process might affect their own performance practices (Hodgson 2019; Fisher, 1998). Knowing how and what to listen for when mixing is highly subjective, as people experience and describe sounds differently. Indeed, mixing is illusory as listeners are presented with an …

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …