Composition Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Strength And Vulnerability In Maurice Ravel’S Sonata For Violin And Cello And Osvaldo Golijov’S Mariel For Cello And Marimba: An Analysis Through Performance And Composition, Andrea Casarrubios

Dissertations, Theses, and Capstone Projects

In order to “stimulate more ambitious performances,” as David Lewin writes in his Studies in Music with Text, this dissertation is meant to provide new perspectives into two preexisting works, Maurice Ravel’s Sonate pour Violon et Violoncelle, and Osvaldo Golijov’s Mariel for cello and marimba, through the active making of two original compositions written for similar instrumentations, La Libertad se levantó llorando for violin and cello, and Speechless for cello and percussion. Taking Lewin’s proposition into consideration, I share performance insights and discuss how the creation of these new compositions have influenced my interpretations of the two respective …

A Bird’S Eye View: Large-Scale Tonal Structures In Robert Schumann’S Four Song Cycles (Op. 42, 24, 39, And 48), Peter Kramer

Dissertations, Theses, and Capstone Projects

Some of Robert Schumann’s most notable works are his Lieder for solo voice and piano accompaniment. Schumann's Lieder are considered some of the best compositions in this genre, engendering various interpretations by performers and exciting vigorous debate among musicologists and theorists. Robert Schumann’s early music was almost entirely composed for the piano alone; it wasn’t until 1840 that he started to compose almost exclusively Lieder and song cycles inspired by his predecessors Beethoven and Schubert. This was a prolific year for Schumann compositionally, in part due to his marriage to Clara Schumann who was one of Europe’s most preeminent piano …