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Looking At People Watching People- A Comparative Approach Of American And British Advertising, Kyle Heger
Looking At People Watching People- A Comparative Approach Of American And British Advertising, Kyle Heger
Cultural Studies Capstone Papers
Advertising reaches millions of audiences every day, yet some of the most impactful ads only appear once, while other advertisements thrive in a world where audiences are most receptive to what the campaign is feeding to the masses. Spaces like the Super Bowl, ads created for the wonders of television are the bridge between artificial realism and situational experiences that most people can relate or aspire to, but what if one person’s experience is leaning towards misrepresentation? In this paper, I’ll be using media studies to dissect American advertising, through its construction of non-profit advertising and responding to the form …
[Introduction To] Soda Goes Pop: Pepsi-Cola Advertising And Popular Music, Joanna K. Love
[Introduction To] Soda Goes Pop: Pepsi-Cola Advertising And Popular Music, Joanna K. Love
Bookshelf
From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today—but how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi’s music marketing practices in particular had on other brands, the advertising industry, and popular …