History Commons^™

Smoke Shows: The Sexualization Of American Women In 20th Century Cigarette Advertising, Kellan Jenner

Voces Novae

No abstract provided.

Asking For It: Gendered Dimensions Of Surveillance Capitalism, Jessica Rizzo

Emancipations: A Journal of Critical Social Analysis

Advertising and privacy were once seen as mutually antagonistic. In the 1950s and 1960s, Americans went to court to fight for their right to be free from the invasion of privacy presented by unwanted advertising, but a strange realignment took place in the 1970s. Radical feminists were among those who were extremely concerned about the collection and computerization of personal data—they worried about private enterprise getting a hold of that data and using it to target women—but liberal feminists went in a different direction, making friends with advertising because they saw it as strategically valuable.

Liberal feminists argued that in …

Catastrophic Christianity: An Iconological Study Of The Messianic Idea In American Protestant Christianity Circa 1900-1940, Adam D. J. Brett

Dissertations - ALL

A historically variegated emblem of trust and faith, the messianic idea is the offer of religion to the people for salvation from the coming catastrophe. This dissertation analyzes the messianic idea in "America." The foci of the study are popular messianic figurations that serve as heuristic devices to explicate early 20th century U.S. culture, revealing two ideological impulses that encapsulate collective responses to the anxieties of the age: authoritarian-populism and catastrophic-utopianism. Four case studies, encompassing four different genres of media, define and illustrate these ideological impulses: The Fundamentals, Superman comic books, Bruce Barton's capitalist Christianity, and The Wizard of Oz …

Isocrates's Place In Postmodern Advertising, Christopher Barkley

Electronic Theses and Dissertations

This study in communication and rhetoric seeks to ascertain constructive applications for distinct advertising practices by examining Isocrates’s work and place in postmodern advertising. The focus uses 5 principles known to Isocrates which are: 1) commonwealths of households, 2) integration of reputation, elegance, substance and style, 3) education and public discourse, 4) phronesis and praxis, and 5) truth and verisimilitude. These 5 principles can form a constructive and practical advertising approach. This study is important. It examines Isocrates through the lens of advertising and extends the research done about him by leading Isocrates scholars who have looked primarily at his …

Women And Jell-O™ Advertising In 20th Century America, Victoria L. Schultz

The Exposition

Women have been the exclusive and consistent factor influencing the advertising process for the American food brand, Jell-O, since its inception at the dawn of the 20^th Century and ever since.

Breed(Ing) Narratives: Visualizing Values In Industrial Farming, Camille Bellet, Emily Morgan

Animal Studies Journal

In this study, we consider how farmed animals, specifically pigs and chickens, are visualised in literature designed for circulation within animal production industries. The way breeding companies create and circulate images of industrial animals tells us a lot about their visions of what industrial animals are and how they believe animals should be treated. Drawing upon a wide range of material designed for circulation within animal production industries, from the 1880s to the 2010s, this paper examines how representations of pigs and chickens contribute to stories of perfection and advance ideals of power, race, gender, and progress. We demonstrate that …

Forgotten Crime And Cultural Boom: New York And Brazil's Coffee Trading Relationship In The Early Twentieth Century, Collin Green

The Forum: Journal of History

In the United States of America, coffee and its ever-evolving culture has become a focal point of everyday life. However, we did not just stumble upon this phenomenon; the popularity of coffee was carefully calculated by leaders of the wealthiest coffee companies of the early 20th century in America’s biggest city, New York. In this paper, the history of the powerful coffee trading relationship between Brazil and New York is analyzed on two different levels. Firstly, I examine how New York's big coffee companies successfully participated in criminal activity on an international and national level. Secondly, my focus shifts to …

Baseball At The Precipice Of A Watershed Moment In The Production Of The Popular, Nathan E. Vaughn

Madison Historical Review

Baseball's 1919 season has been seen in two different ways. First, it has been seen as a triumphant season in which Babe Ruth ended the Dead-Ball Era and brought baseball into a productive Live-Ball Era. Second, it has been seen as disastrous season ending in the Black Sox Scandal, the worst sin in baseball history. Traditionally, the social historical perspective has made sense of these differing views by noting the power of the capitalist owners over their player-employees. In banning the eight Black Sox for life, the owners forcefully removed the offending party and brought their sport into line without …

The Meaning Of Mcdonald's [(R)], Laura A. Heymann

Popular Media

No abstract provided.

Brochure, "Roldo Rowden Cotton Seed"

Farming in Arkansas

This is an advertising brochure for Roldo Rowden cotton seed bred by Robert L. Dortch of Scott.

Menstruation Regulation: A Feminist Critique Of Menstrual Product Brands On Instagram, Max Faust

Undergraduate Honors Theses

Much research about advertisements for menstrual products reveals the ways in which such advertising perpetuates shame and reinforces unrealistic ideals of femininity and womanhood. This study aims to examine the content of Instagram posts by four different menstrual product brands in hopes of understanding how these functions may or may not be carried out by social media posts by these brands as well. Building on the body of research about menstrual shame and advertising, I specifically ask: How do the Instagram pages for four menstrual product brands dissuade individuality; how do they prescribe femininity; and how do these functions differ …

Marketing A College: Cal Poly’S Marketing Evolution From The 1960s-1980s, Tesia Wilson

Cal Poly's History: Student Research Reports

The concept of marketing is easily understood today because it is everywhere, but back in the 1950s and 1960s marketing was a relatively new concept. Specifically college marketing, as attending college became more popular from the 1960s to the 1980s. This paper is focused around Cal Poly’s promotional materials including pamphlets, brochures and course catalogs, emphasizing how pictures and words were used to market the school. Through exploration it is clear these materials focused on some majors more than others, specifically agriculture and engineering. From the 1960s to the 1980s, there is a clear change in how marketing became more …

Looking At People Watching People- A Comparative Approach Of American And British Advertising, Kyle Heger

Cultural Studies Capstone Papers

Advertising reaches millions of audiences every day, yet some of the most impactful ads only appear once, while other advertisements thrive in a world where audiences are most receptive to what the campaign is feeding to the masses. Spaces like the Super Bowl, ads created for the wonders of television are the bridge between artificial realism and situational experiences that most people can relate or aspire to, but what if one person’s experience is leaning towards misrepresentation? In this paper, I’ll be using media studies to dissect American advertising, through its construction of non-profit advertising and responding to the form …

[Introduction To] Soda Goes Pop: Pepsi-Cola Advertising And Popular Music, Joanna K. Love

Bookshelf

From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today—but how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi’s music marketing practices in particular had on other brands, the advertising industry, and popular …

Tanks And Tinsel: The American Celebration Of Christmas During World War Ii, Samantha Desroches

Electronic Thesis and Dissertation Repository

“Tanks and Tinsel: The American Celebration of Christmas during World War II” is an examination of the American celebration of Christmas during World War II. As the first comprehensive investigation into the most well-known holiday in Western culture and its role in shaping Americans’ experience and understanding of the war, it contributes to historical scholarship in three ways. First, it continues the trend of blending analyses of society into military-focused narratives of the war, and it expands the scope of this by fusing the literature of War and Society with that of Holiday History. Second, it challenges traditional views of …

We’Ve Come A Long Way (Baby)! Or Have We? Evolving Intellectual Freedom Issues In The Us And Florida, L. Bryan Cooper, A.D. Beman-Cavallaro

Works of the FIU Libraries

This paper analyzes a shifting landscape of intellectual freedom (IF) in and outside Florida for children, adolescents, teens and adults. National ideals stand in tension with local and state developments, as new threats are visible in historical, legal, and technological context. Examples include doctrinal shifts, legislative bills, electronic surveillance and recent attempts to censor books, classroom texts, and reading lists.

Privacy rights for minors in Florida are increasingly unstable. New assertions of parental rights are part of a larger conservative animus. Proponents of IF can identify a lessening of ideals and standards that began after doctrinal fruition in the 1960s …

Field Packing Company - Owensboro, Kentucky (Sc 3207), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid only for Manuscripts Small Collection 3207. Preliminary package designs, in color, for Pizza Dogs and Pizza Loaf, two food products of the Field Packing Company, Owensboro, Kentucky. Includes letters from the design firm, and grocery store display cards for Pizza Dogs and for Field’s Fresh Ham Sausage.

Women And Children First: American Magazine Image Depictions Of Japan And The Japanese, 1951-1960, Alexander Adorjan Somogyi

Honors Papers

By the close of the American Occupation of Japan in 1952, Japan was a sovereign nation, a lingering World War II menace, and much needed Cold War ally of the United States. American magazine print media imagery and advertising therefore had to erase its earlier wartime propaganda depictions of the Japanese while rebranding Japan as a harmless friend to the U.S. In the hundred years after Commodore Matthew Perry’s opening of Japan in 1853, American magazines have utilized several visual trends, stereotypes, and tropes in order to cast the Japanese as peaceful, simple, and eager followers of U.S. culture and …

The Real Winner Of The Second World War: Patriotic Consumption And The Formation Of A Society Of Spin, Jordan T. Thomas

Electronic Theses and Dissertations

The unique circumstances in the United States during the Second World War allowed for business to continue as usual on the home front. Advertisers, public relations experts, and big business all worked for the government to promote the war effort. For a period of time major companies in the United States were producing advertisements that persuaded citizens to support rationing, buy war bonds, hate the enemy, and keep their brand names in mind in the post-war years. Companies who supported the war effort had their brands connected with ideas of patriotism and enjoyed the success of brand loyal consumers in …

Hines, Duncan, 1880-1959 (Sc 3115), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection 3115. Letter, 27 March 1940, of Duncan Hines, Bowling Green, Kentucky, to F. D. Staley of Staley & Crabb, Inc., Indianapolis, Indiana, an outdoor advertising firm, giving directions to a meeting at Hines’s office at 902 Elm Street. The letter is signed for Hines by a secretary, and the “Adventures in Good Eating, Inc.” letterhead promotes Hines’s books.

Creating A Female Athlete: The Power Of Societal Reimaging And Advertising In The All American Girls Professional Baseball League, Kaitlyn M. Haines

Theses, Dissertations and Capstones

The All American Girls Professional Baseball League introduced an acceptable form of female sport to the United States during World War II. The All American Girls Professional Baseball League’s feminine image and high standards of the league provided a new quality team sport that the ever popular softball diamonds of industrial recreation had failed to reach. One of the reasons for their success was the attention to detail in the visual representation of the baseball league. Appearing in a time of heightened advertising and branding, a visual representation of the League was created to fit within the societal norms of …

New York To Hollywood: Advertising, Narrative Formats, And Changing Televisual Space In The 1950'S, Peter Mccormack

Senior Projects Spring 2017

Senior Project submitted to the Division of Social Studies of Bard College

'Improvement The Order Of The Age': Historic Advertising, Consumer Choice, And Identity In 19th Century Roxbury, Massachusetts, Janice A. Nosal

Graduate Masters Theses

During the mid-to-late 19th century, Roxbury, Massachusetts experienced a dramatic change from a rural farming area to a vibrant, working-class, and predominantly-immigrant urban community. This new demographic bloomed during America’s industrial age, a time in which hundreds of new mass-produced goods flooded consumer markets. This thesis explores the relationship between working-class consumption patterns and historic advertising in 19th-century Roxbury, Massachusetts. It assesses the significance of advertising within households and the community by comparing advertisements from the Roxbury Gazette and South End Advertiser with archaeological material from the Tremont Street and Elmwood Court Housing sites, excavated in the late 1970s, to …

Giving The Global High Sign: Coca-Cola Advertising Of The “American Way” In Life Magazine, 1941-1947, Scott Greenfield

History Theses

Magazine advertising through these years marketed American products to a consumer base that was becoming more patriotic. This “patriotic consumerism” manifested itself both in its foundational support for the United States’ involvement in World War II and in its constant implementation of the “American Dream” ideology that mixed nostalgia and modernity in preparation of a post-war world. Expanding upon the resulting cultural behavior of classifying the support of American business as a quasi-civic duty, The Coca-Cola Company successfully situated the “American Way of Life” as a global aspiration through its product’s entanglement in the global settings of war, ensuring that …

Doll, Howard D. And Anne (Parker) Doll (Mss 573), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid only for Manuscripts Collection 573. Correspondence and papers of of the Pool, Keel and Beauchamp families of Metcalfe (formerly Barren) County, Kentucky. Includes papers of related families: Mitchell, Clark, Rogers, Cook, Shirley Yates, and others. Civil War letters include a letter from James F. Keel (Click on "Additional Files" below for typescript) describing activity at Nashville, Tennessee in July 1862.

Fort Lipstick And The Making Of June Cleaver: Gender Roles In American Propaganda And Advertising, 1941-1961, Samantha L. Vandermeade

Madison Historical Review

This article discusses the ways in which government propaganda and corporate advertising during the 1940s and 1950s made a concerted effort to mitigate the increased sexual, economic, and social freedoms of women engendered by the circumstances of the war years. While Rosie the Riveter and others like her became the picture Americans often associate with women in World War II, advertising firms and the government deliberately created Rosie and her fellows to reinforce female participation in the war effort only through their pre-ascribed dichotomous roles as either socially tamed sexual objects or mothers. Then, as the war drew to a …

Teaching About Propaganda: An Examination Of The Historical Roots Of Media Literacy, Renee Hobbs, Sandra Mcgee

Journal of Media Literacy Education

Contemporary propaganda is ubiquitous in our culture today as public relations and marketing efforts have become core dimensions of the contemporary communication system, affecting all forms of personal, social and public expression. To examine the origins of teaching and learning about propaganda, we examine some instructional materials produced in the 1930s by the Institute for Propaganda Analysis (IPA), which popularized an early form of media literacy that promoted critical analysis in responding to propaganda in mass communication, including in radio, film and newspapers. They developed study guides and distributed them widely, popularizing concepts from classical rhetoric and expressing them in …

The Truth Is In The Lye: Soap, Beauty, And Ethnicity In British Soap Advertisements., Michelle I. Parker

History Undergraduate Theses

This paper explores the connection between historical soap advertisements and perceptions of race. It begins by exploring the history of advertising, beauty, and the Industrial Revolution. It analyzes four advertisements, three from the late nineteenth century and one from the early twenty-first century. It discusses the link between racial perceptions and acceptance of “The White Man’s Burden.” The focus of this paper is on soap brands owned by the contemporary company Unilever.

Producing A Past: Cyrus Mccormick's Reaper From Heritage To History, Daniel Peter Ott

Dissertations

"Producing a Past" explores how the false "fact" of Cyrus McCormick's 1831 invention of the reaper came to be incorporated into the American historical cannon. From 1884 to 1932, the McCormick Harvester family and their various affiliated businesses created a useable past about their departed patriarch, Cyrus McCormick, and his role in producing civilization through advertising and the emerging historical profession. The McCormick narrative of the past which was peddled in advertising and supported in scholarship justified the family's elite position in American society and its monopolistic control of the harvester industry in the face of political and popular antagonism. …

Bowling Green Warren County Bicentennial Commission (Mss 122), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid only for Manuscripts Collection 122. Correspondence, minutes, calendars, financial reports, and promotional material of the Commission which was created to oversee the bicentennial celebrations of Warren County, Kentucky (1 March 1997) and Bowling Green (1 March 1998).