Asian Art and Architecture Commons^™

Fashion Changes: How Advertisers In East Asia Used The Image Of The Modern Girl To Promote Cosumerism, Madelyn Foster

Senior Theses

The modern girl is one of the most visually memorable female archetypes of the 20th century. She emerged at the beginning of the century in countries across the world and represented the merging of modernity and consumerism, as well as the increasingly visible role of women in the public sphere. She can be seen in the art and media of many different nations around the world, and while her basic essence is the same across countries- a young, cosmopolitan woman who dresses in modern fashions- her specific traits and clothing choices depend heavily on the nation in which she is …