Visual Studies Commons^™

Culture In Disney Films: A Comparative Analysis Of Color, Composition And Rhythm, Megan Paul

Interior Design Undergraduate Honors Theses

As a student of design, I take inspiration from everything around me. The media I consume, the places I visit, and the people I meet.By choice or not, I and my generation are subject to the various forms of pop culture, film is one of them. Film is one of few art forms which combines several methods and elements of design to produce a cohesive result, as opposed to a singular medium. This forms the connection to design thinking and is the foundation for the study.

Another critical component to pop culture is the ability to reach the masses. Due …

Xbox In Japan? Understanding The Distinctions Of The Japanese Video Game Market To Increase Microsoft's Competitive Advantage, Sekani Adebimpe

Senior Theses

Microsoft, Nintendo, and Sony remain the biggest players in the video game console space. While all three companies have achieved worldwide success, Microsoft’s performance with the Xbox brand in Japan is an outlier for its historically poor sales numbers dating back to its 2001 debut. The purpose of this thesis is to unearth the various cultural distinctions inherent to the Japanese gaming industry that Microsoft must consider to gain a stronger foothold in the country, as well as diagnose the biggest issues facing Xbox with Japanese consumers. To accomplish this, several cultural frameworks were used to assess the differences between …