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Xbox In Japan? Understanding The Distinctions Of The Japanese Video Game Market To Increase Microsoft's Competitive Advantage, Sekani Adebimpe
Xbox In Japan? Understanding The Distinctions Of The Japanese Video Game Market To Increase Microsoft's Competitive Advantage, Sekani Adebimpe
Senior Theses
Microsoft, Nintendo, and Sony remain the biggest players in the video game console space. While all three companies have achieved worldwide success, Microsoft’s performance with the Xbox brand in Japan is an outlier for its historically poor sales numbers dating back to its 2001 debut. The purpose of this thesis is to unearth the various cultural distinctions inherent to the Japanese gaming industry that Microsoft must consider to gain a stronger foothold in the country, as well as diagnose the biggest issues facing Xbox with Japanese consumers. To accomplish this, several cultural frameworks were used to assess the differences between …
Morkovcha [Korean Carrot Salad], Lidiya A. Kan
Morkovcha [Korean Carrot Salad], Lidiya A. Kan
Theses and Dissertations
Morkovcha, Korean Carrot Salad is a short documentary that tells a story of ethnic Koreans from Russia and the post-Soviet territories making their new home in New York City. The history of the diaspora is told through conversations with my mother, personal stories, fragmented memories, and my family photo archive. This very personal film is my attempt to revisit the 160-year history of the Russian Korean diaspora and to record and preserve our unique fusion of cultures in the melting pot that is the United States. Its purpose is to help to process and accept the tragic past of my …