Visual Studies Commons^™

Celebrity Memes, Audioshop, And Participatory Fan Culture: A Case Study On Keanu Reeves Memes, Danielle Nielsen, Diane Sabenacio Nititham

Faculty & Staff Research and Creative Activity

Contemporary meme culture keeps Keanu Reeves' image at the forefront of our imagination. Numerous Keanu-related memes circulate on the internet, featuring images of him from on and off screen. In this article, we argue that the rise of user-generated content, such as memes and social media, requires us to reconsider how audiences and fans consume, adapt, and circulate Keanu’s stardom. Specifically, we contend that memes and their attending participatory culture make Keanu familiar by placing him in knowable spaces and perpetuating his extraordinary ordinariness. To do so, we examine the 2019 ‘Keanu Reeves Walking in Slow Motion’ video clip from …