Visual Studies Commons^™

Cause Branding Lizzo And The Body Positivity Movement, Natalie Pesqueira

Whittier Scholars Program

Known for her songs about self love and acceptance, Lizzo has become a body positive icon and a role model for so many people with larger bodies since her rise to fame. This paper is an analysis of Lizzo’s place in the current body positive moment as a fat, Black woman and the ways in which she has been forced to participate in fat activism and fat resistance due to her identity. This paper will also analyze the ways in which Lizzo’s shapewear brand Yitty is branded– is it positive inclusion or is it a case of cause branding?