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Film and Media Studies Commons

Open Access. Powered by Scholars. Published by Universities.®

2007

California State University, San Bernardino

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Full-Text Articles in Film and Media Studies

Movie Poster Advertisements: A Relevance Theory Persepctive, Steven Lawrie Forrett Jan 2007

Movie Poster Advertisements: A Relevance Theory Persepctive, Steven Lawrie Forrett

Theses Digitization Project

The purpose of this thesis is to examine ten movie posters while hypothesizing whether or not their tagline texts could interest a reader. A linguistic framework Relevance Theory, is used in the analysis of this project.