English Language and Literature Commons^™

"Every Child In Our World Will Know His Name!": Malcolm Gladwell's Theories As An Explanation For The Cultural Phenomenon Of Harry Potter, Alicia Morgan

Masters Theses

When Harry Potter and the Sorcerer's Stone hit stores in the United States in 1998, children and adults alike went wild. Not only had Rowling's first book made huge waves in the UK, but Americans were talking about the struggling, single-parent who had penned a children's classic before the book even reached American stores. American audiences accepted Rowling's first novel with open arms, making it one of the first children's books to reach and occupy The New York Times best-seller list for so long. While certain marketing techniques and the rise of the Internet did contribute to Harry Potter's initial …