Interdisciplinary Arts and Media Commons^™

Evaluating Audience Engagement Of An Immersive Performance On A Virtual Stage, Victoria J. Kraj, Thomas Maranzatto, Joe Geigel, Reynold Bailey, Cecillia Ovesdotter Alm

Frameless

Presenting theatrical performances in virtual reality (VR) has been an active area of research since the early 2000's. VR provides a unique form of storytelling, which is made possible through the use of physically and digitally distributed 3D worlds.

We describe a methodology for determining audience engagement in a virtual theatre performance. We use a combination of galvanic skin response (GSR) data, self-reported positive and negative affect schedule (PANAS), post-viewing reflection, and a think aloud method to assess user reaction to the virtual reality experience.

In this study, we combine the implicit physiological data from GSR with explicit user feedback …