Interactive Arts Commons^™

Tablet Magazines And The Affects On The Magazine Industry, Kylee Staughton

Graphic Communication

The purpose of this study is to determine the affects tablet magazines have on the magazine industry. It includes research on past and present circulation trends for print and digital magazine consumption. Interviews of industry professionals were conducted, giving their insight into the development and consumer attitudes toward iPad tablet magazines. An online survey questioning subscription, functionality and general views of both tablet and print magazines was distributed as well as an in person case study that allowed users to physically navigate, observe and compare an iPad magazine and its print counterpart. The results of this study can be used …