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Full-Text Articles in Graphic Design

Digital Brand Identity Design From A User Experience Perspective, Isaiah Harwood Dec 2021

Digital Brand Identity Design From A User Experience Perspective, Isaiah Harwood

Undergraduate Honors Theses

As a graphic designer and as a creative in general, my interest has always been in the conceptualization and execution of brand identities. I am most comfortable as a designer when I am working in the realm of art direction, and most of my design heroes and inspirations are legendary art directors and designers like Paula Scher, Paul Rand, and Michael Bierut. Logo and wordmark design in particular are among my favorite aspects of design, and finding ways to creatively apply these foundational aspects of a brand to each stage of the user experience is exciting to me. The stages …


Combat Artist, Delvin Goode Jan 2021

Combat Artist, Delvin Goode

Master's Theses

The integral bond that unites the American citizen with the selfless men and women of the Armed Forces will be strengthened through my juxtaposition of uncommonly complementary crafts. “Combat Artist”, featuring high-quality ceramic mugs, unique packaging, pristine painted panels, and kindred graphics will bridge a gap that enhances relationships between these two worlds through a shared love of country and shared culture. The resultant works create fantastic windows into my military life communicating messages full of humor, patriotism, and love. I aspire to masterfully unite ceramic techniques with proven principles of design distributed across all mediums within my work, culminating …