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Articles 1 - 7 of 7
Full-Text Articles in Book and Paper
Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr
Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …
Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr
Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …
Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr
Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …
History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr
History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.
Taking In: The Best Of Aib Photography 2010, Aib Students
Taking In: The Best Of Aib Photography 2010, Aib Students
Taking In
Taking In is a student run project featuring a selection of work created by students attending the Art Institute of Boston. The project focuses on the business of promoting art and culminates each year with a juried exhibition, publication, and website all designed to promote selected works of AIB artists. The selected pieces were chosen anonymously by a jury of distinguished members of the Boston art community to represent the best of AIB Photography, 2010. The book in your hand is the end result of a collective effort by those in the class.
The Master's Written Thesis, Anne West, Graduate Studies, Center For Arts & Language
The Master's Written Thesis, Anne West, Graduate Studies, Center For Arts & Language
Thesis Writing
91 pages : illus. ; 26 cm; 2nd Edition. "This guide to thesis development is best used in discussion and negotiation with your Graduate Program Director and other thesis advisors. It may also be used as part of a workshop structure to explore in conversation with others the ideas and possibilities most appropriate to your own work." – Anne West, from the Introduction. "This remarkable handbook is a navigational instrument offered to assist each graduate student through the development of an independent, distinctive process of writing about—and with—one’s work." – Patricia C. Phillips, from the introduction. "The first edition of …
Halloween Books In The Haunted Library, Virginia Heaven
Halloween Books In The Haunted Library, Virginia Heaven
Virginia Heaven
Group exhibition of artists books.