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Articles 1 - 6 of 6
Full-Text Articles in Art and Design
Rebranding Lauren Hope Photography, Lauren H. Toomey
Rebranding Lauren Hope Photography, Lauren H. Toomey
Graphic Communication
Lauren Toomey has been building her business, Lauren Hope Photography, for the past six years. During this time, she has developed a website as well as a social media presence, but has yet to establish a clear brand identity. This project served as motivation for Lauren to define her brand identity, which allowed her to create branding guidelines that could then be implemented across print and digital media.
Artisan Tea Project Re-Brand, Alyssa J. Tong
Artisan Tea Project Re-Brand, Alyssa J. Tong
Graphic Communication
Artisan Tea Project, a local cold brew tea pop-up in San Luis Obispo, aims to communicate the brand’s quality, simplicity, and creativity. The company is in need of design collateral that can best market the nuances of their product to target audiences, especially through digital means. The end result of the project is a fully re-branded company with a cohesive brand image that supports the company’s products, mission, and vision.
Marks The Spot, Timothy Paul Crane
Marks The Spot, Timothy Paul Crane
Masters Theses
This thesis is an investigation into the prtoblem of marketing for small businesses with little funds and means for advertisement. Past, present and predicted future methods of marketing prove there is room for improvement in affordability through existing advancements. Literature reviews and case studies explore the most lucrative ways forward. Research also indicates that large numbers of potential consumers are missed by small businesses due to their general lack of embracing newer communication technology such as store apps. This extra support measure provides users with notifications that highlight coupons and deals and has a proven record of success for larger …
The Importance Of Branding In Small Businesses, Amber J. Rabie
The Importance Of Branding In Small Businesses, Amber J. Rabie
Senior Honors Theses
The Land of Milk & Honey Farm exists to provide quality food produced in facilities that practice good stewardship to the Earth. It is a small business devoted to loving, careful stewardship and the production of quality goods. The mission of The Land of Milk & Honey is to combine traditional farming practices with a sustainable and environment-friendly approach to agriculture. It aims to provide customer satisfaction by being respectful and responsible over animals and the earth, and by producing quality products. To reach this objective, the farm intends to educate consumers and provide an alternative source for truly farm-fresh …
Cultivate: Inspiring Women In Their Pursuit Of Creativity And Entrepreneurship, Ana P. Campbell
Cultivate: Inspiring Women In Their Pursuit Of Creativity And Entrepreneurship, Ana P. Campbell
Senior Honors Theses
Cultivate Magazine’s purpose is to inspire and educate creative women in their business ventures. Furthermore, Cultivate serves as a catalyst for our readers’ business by featuring insightful interviews from other creative women and practical advice on how to run a successful creative business. In short, Cultivate’s target market is female creative business owners with occupations such as photographers, designers, writers, entrepreneurs, artists, and bloggers.
Crafting A Career Using Cps And Foursight, Morgan E. Milovich
Crafting A Career Using Cps And Foursight, Morgan E. Milovich
Creativity and Change Leadership Graduate Student Master's Projects
ABSTRACT OF PROJECT
Crafting a Career Using CPS and FourSight
The purpose of my project is to develop a case study of how I will use Creative Problem Solving (CPS) and an attention to my Foursight preferences to grow my existing craft business into a viable career, rather than having it as just a hobby.
By utilizing the CPS Thinking Skills Model and having a greater awareness of my Foursight preferences, I was able to move from a dream to a reality and come out the other end of this project with a fully functioning, profitable business rooted firmly in …