Art and Design Commons^™

Sound And Vision: Marketing Recorded Music In The Age Of Radio, Daniel Martin Murphy

Theses and Dissertations

In the early 1930s, the popularity of radio and the economic austerity of the Great Depression threatened to make the phonograph record obsolete. However, by the time the United States entered World War II in 1941, records were returning to popularity. This return coincided with the first instances of the appearance of unique cover artwork on record albums. This thesis explores the cultural and industrial factors that converged in the late 1930s to make album artwork viable in ways that it would not have been earlier. This thesis also investigates how RCA Victor and Columbia, two record companies that had …

Paul Rand: Life, Work, Philosophy, And Influence On Modern Design, Benjamin Nicholes

Senior Honors Theses

Paul Rand is one the most influential graphic designers of the 21st Century. This thesis will cover his biography and show how the events of his life shaped him into the famed and prestigious designer we know him to be today. The thesis will then cover the many projects Rand designed and show the influences on his style and how his design philosophy is evident in his work. Finally, the thesis will look at how Rand’s style and philosophy has impacted graphic design in the modern era. This study will show why Paul Rand is considered to be one of …

Zoetic Fitness, Brooke S. Fremeau

Electronic Theses and Dissertations

Graphic design is a problem-solving field. A client or company tasks a designer with a problem, and to solve that problem the designer uses 2D fundamentals and technology. As a designer, one must carefully listen to the client to understand their needs before making design decisions. While graphic designers are responsible for creating stunning visuals for both print and digital media, one of the most important aspects of graphic design is branding. Broadly speaking, branding is the process involved in creating a unique name and image for a product or service in a consumers mind. Through branding, the designer aims …

Colaboratory: Design Collaboration For The Greater Good, Stephanie Arends Neal

Electronic Theses and Dissertations

A university campus is comprised of countless students enrolled in an array of degree programs that logistically creates a diverse population that can and should culminate into a dynamic professional network for graduates. How can higher education capitalize on this melting pot to provide experiences for students and fuse this network? A place, where students collectively solve problems by applying knowledge from their degree-specific areas, will foster interdisciplinary collaboration. By requiring working-relationships between students that benefit their community, a design center will provide students with experiences across disciplines that mirror a real-world, collaborative work environment while they identify opportunities and …

The Call Of The Undertow, Rebekah Bradford

Williams Honors College, Honors Research Projects

Artist Statement

Prior to becoming a graphic design student, I was very interested in illustration. I wanted an opportunity to hone my illustration skills, focus on one consistent style of illustration, consistently draw the same characters, and practice writing. Creating a children’s book gave me the opportunity to do all of those things. And, after several semesters of work, it’s great to finally see The Call of the Undertow completed! I hope that you enjoy reading this story and looking at the images because I enjoyed creating it.

Colaboratory: Design Collaboration For The Greater Good, Lindsay B. Tyson

Electronic Theses and Dissertations

Graphic design is a powerful tool, which has the power to shift perspective and create an impact. A recent shift in the design world has graphic designers using their skill sets to address complex social problems, to engage their audience in new ways that bring awareness to a social issue for the greater good of society. This thesis examines how graphic design collaboration ignites social change within a community and inspires transformation in human behavior. It explores how designing for the greater good impacts our society; and how these collaborative experiences improve the community and clients they serve. This thesis …