Art and Design Commons^™

Mi Ofrenda, Bonita Vasquez

Masters Theses

This thesis examines the role of the Dia de los Muertos holiday in wasteful spending, food waste, and environmental waste in the United States due to its food-centered traditions and commercialized competitions. As the holiday has become more mainstream, the once-homebound practices have expanded into large, drawn-out festivals nationwide. Articles on the holiday’s traditions, as well as studies on waste, have been reviewed. The analysis showed that the traditions have evolved and that food waste directly affects financial and environmental waste. This paper concludes that the holiday’s practices can be adjusted to help reduce food, financial, and environmental waste.

Conscious Consumers: Understanding The Roles And Impacts Patrons Can Have To Make Ethically Minded Purchases That Affect Society, Mallory Sallstrom

Masters Theses

This thesis will examine the issue that patrons of large corporations are often unaware of how their patronage funds divisive corporate philanthropy resulting in an ethical dilemma for the patron. To better understand this issue, research was conducted through a series of research questions. After completing this research, a literature review was conducted in addition to case studies and visual analyses. Based upon the research, a visual solution was created to serve as a resource and tool to educate consumers about the philanthropic efforts of large corporations as it relates to their values and missions. The thesis visual deliverables include …

Beyond The Pixelated Mirror: Understanding Avatar Identity And Its Impact On In-Game Advertising And Consumer Behavior, Kyle Coble, Jay Ratican, James Hutson

Faculty Scholarship

This article examines the complex dynamics between avatars and in-game advertising, probing how virtual representations influence consumer behavior within digital environments. It delves into the psychological interplay between self-perception and avatar embodiment, suggesting that while younger users may treat avatars as accessories showcasing personal interests, adults tend to opt for idealized selves, affecting their interaction with and responsiveness to virtual marketing. The study contemplates the avatar’s function as both a consumer and influencer in the expanding metaverse, considering the escalating integration of branded items in games. It also highlights potential shifts in consumption patterns as digital and physical realities converge. …

Clueless: Revolutionizing Sustainable Fashion And Combating Overconsumption, Tanya Ravichandran

Graphic Communication

“Clueless” revolutionizes sustainable fashion by combating wardrobe overconsumption and the industry’s carbon footprint, using AI to suggest personalized outfits from existing wardrobes tailored to weather and wear history. It enhances user engagement through features like outfit ‘shuffle’ and provides insights into wardrobe utilization and carbon impact.

It’s more than an app; it’s a step towards a greener wardrobe and a healthier planet.

How To Promote Consumption In City Metaverse? Research On Xr Experience Design And Consumer Behavior Of Commercial Streets, Jing Liang, Siqi Fan, Mu Jiang, Xin Zhang, Zhiyuan Qi

IASDR Conference Series

The emergence of innovative technologies such as 5G, big data, and XR immersive technology is providing richer data sets and a deeper understanding of human behavior, which has the potential to redefine urban design activities and service provision through the metaverse. In the current wave of metaverse digital planning, commercial streets are a significant aspect of urban cultural and tourism, but there is limited knowledge on how to integrate metaverse digital content in real urban spaces to promote consumption.This study aims to investigate the factors that promote purchase in XR environments by integrating the concept of city metaverse and related …

The Common Destiny Of Living Creatures, Xiaodai Huang

Masters Theses

This thesis explores the transformation of recycled materials and trash, into materials for jewelry making, and investigates the effects of human consumption on the environment. It is also concerned with ecological damage and biological harm by combining physical research methods with literature and data review. It also calls for consumers to reflect on their behavior and actively participate in the collective action of protecting the environment.

In this thesis, I collected and analyzed studies and information related to consumptive behavior, environmental pollution, and ecological damage. This includes academic papers, reports, statistics, and perspectives from professional organizations on consumption patterns, waste …

Understanding Consumers' Use Experience On Electrically Heated Jacket: A Study On Online Review Using Topic Modeling, Md Nakib-Ul Hasan

LSU Doctoral Dissertations

The demand for heated jackets is anticipated to be fuelled by frequent temperature drops, severe winter weather, and increasing outdoor activities. Electrically heated jackets (EHJ) are primarily marketed through online distribution channels and expansion of online sales channels is expected to boost the global market. Consumers are increasingly relying on online reviews from other consumers to help them decide what to buy. Businesses also actively monitor and manage their online reviews to build trust in their brand and make it more likely that customers will buy. Traditional approaches for assessing customer behavior, such as market research surveys and focus groups, …

When The Magic Closes: Examining How Disney Fans Coped With Theme Park And Resort Closures Amid The Covid-19 Pandemic, Cody Havard, Carissa A. Baker, Daniel L. Wann, Rick Grieve

Journal of Themed Experience and Attractions Studies

This essay discusses a qualitative investigation we conducted with fans of the Disney parks and resorts during the summer of 2020 regarding the company’s handling of the COVID-19 pandemic. Specifically, 22 people responded to open-ended questions from an online survey to discuss their views of the closures and planned reopenings of the Disney parks and resorts amid the early days of the pandemic. Using social identity theory (Tajfel, 1978) and the theory of planned behavior (Ajzen, 1991), we discuss how fans react to and cope with the temporary loss of a favorite activity and how companies in the themed entertainment …

Consumer Response To Green Brands Vs. Traditional Brands On Digital Platforms: An Analysis Through A Series Of Case Studies, Madison Busick

Honors Scholar Theses

In the age of environmental crisis, consumers are increasingly aware of the environmental impact of their decisions. Accordingly, many companies seek to provide more eco-friendly and sustainable products while building their brand around these values. Consumers also are increasingly using and engaging on social media and other digital platforms. But just how well do these "green" brands do in the digital space? This study aims to compare differences between brands that embody environmentalist values and traditional brands with a variety of case studies across several consumer goods segments including clothing, cosmetics, and technology. The data is collected from a variety …

Objective Knowledge, Subjective Knowledge, And Prior Experience Of Organic Cotton Apparel, Han Tae-Im

STEMPS Faculty Publications

The purpose of this research is to examine the relationships between objective knowledge, subjective knowledge, and prior experience of organic cotton apparel and their effects on purchase behaviors. The sample of the present study consisted of Millennial consumers living in the United States. Multiple regression and cluster analysis were used to assess the relationship among variables. Objective and subjective knowledge related to organic cotton apparel had a weak relationship suggesting they are distinct measures of knowledge. Direct experience, indirect experience, and education level were significant predictors of subjective knowledge, however, they had insignificant effects on objective knowledge. Furthermore, consumers who …

Motivated Motivation : A Consulting Tool To Find New Platforms For Business, Xiaoxio Jin

Masters Theses

Consumption motivation is the drive to satisfy needs and wants. It is also a desire for a product, service, or experience. The continual raising of the consumption desire has brought us where we are today. When old needs are met, new needs emerge, then we can create the infinite desire in our modern society. As brands are in a market full of competition, they are aware that they cannot stay in the same place when others are putting effort on business expansion. Our customers are calling for new service, thus brands need to keep being energetic and innovative.

Understanding consumption …

The Effects Of Brand Familiarity On Perceived Risks, Attitudes, And Purchase Intentions Toward Intimate Apparel Brands: The Case Of Victoria’S Secret, Jennifer Lynn Rose

Graduate Theses and Dissertations

The purpose of this research was to examine the effects of brand familiarity on reducing consumers’ perceived risks in intimate apparel shopping, which in turn influence consumers’ attitudes and purchase intentions toward intimate apparel brands. To predict relationships among perceptions of risk and consumer behaviors, the present study adopted the perceived risk theory (Cox, 1976) and a modified version of the theory of reasoned action (TRA; Fishbein & Ajzen, 1975).

An online survey was conducted by recruiting adult females through a large Mid-Southern university in the U.S. Reliable and valid measures from previous research were adopted and modified to assess …

The Psychological Effects Of Perceived Scarcity On Consumers’ Buying Behavior, Shipra Gupta

College of Business: Dissertations, Theses, and Student Research

This research seeks to provide an understanding of consumers’ psychological responses to the scarcity environments that are strategically created by retailers. A mixed method design provides both qualitative and statistical understanding of this phenomenon. The findings across four studies define a new construct that captures consumers’ understanding of the product shortage that is strategically created by the retailer, differentiates it from scarcity situations where the retailer does not necessary limit the supply of the product, and suggests that consumers react differently in the varied conditions. The study suggests that strategically controlled environments, by creating product uncertainty, are able to motivate …