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Full-Text Articles in Art and Design
Artisan Tea Project Re-Brand, Alyssa J. Tong
Artisan Tea Project Re-Brand, Alyssa J. Tong
Graphic Communication
Artisan Tea Project, a local cold brew tea pop-up in San Luis Obispo, aims to communicate the brand’s quality, simplicity, and creativity. The company is in need of design collateral that can best market the nuances of their product to target audiences, especially through digital means. The end result of the project is a fully re-branded company with a cohesive brand image that supports the company’s products, mission, and vision.
Young Adult Book Cover Design And Its Impact On Reader Interest, Megan A. Mccullough
Young Adult Book Cover Design And Its Impact On Reader Interest, Megan A. Mccullough
Selected Honors Theses
A book cover is one of the first steps in selling a book and is vital in catching a reader’s attention. Still, many book covers in the young adult fiction market are ineffective at reaching their target audience. Since the birth of young adult books, cover design styles have changed drastically, yet little research has been done. Because of this lack of research, two new surveys were built to investigate what specific elements and styles of current young adult book covers appeal to readers. One survey was for readers, and one survey was for professionals working in the publishing industry. …
The Intersection Of Art History And Graphic Design, Caitlin Anessa Childers
The Intersection Of Art History And Graphic Design, Caitlin Anessa Childers
Honors Theses
A study of Graphic Design provides an excellent opportunity to work in an interdisciplinary field, particularly when paired with a degree in Art History. Over the course of my time at Coastal I have had a challenging time trying to unite the two parts of my degree, as well as finding a project that best suits my style of design. Both parts have inspired the other, but only now has the project been entirely focused on uniting the two. In considering my capstone I decided to create an art museum exhibition for a graphic designer.
Girl In Action: Junior Bazaar, 1945-1948, Rose D. Bishop
Girl In Action: Junior Bazaar, 1945-1948, Rose D. Bishop
Theses and Dissertations
This thesis provides an overview of Junior Bazaar, a short-lived magazine for teenage girls published by Hearst between 1945-1948. Under the supervision of art director Lillian Bassman the magazine featured a variety of aesthetic devices — such as photomontage, asymmetrical layouts, the selective use of color, and playful placement of graphic forms — in efforts to distinguish itself from other publications on the market and construct a visual space specific to its teenage readers. Bassman’s unconventional stewardship of Junior Bazaar made room for an up-and-coming set of photographers, including Richard Avedon, Robert Frank, Diane Arbus, Louis Faurer, and other …