Art and Design Commons^™

Gaia Bioplastics: A Design Exploration Of Bioplastics Through A Brand Campaign, Kelsey Long

Honors Program Theses and Projects

The world is drowning in petroleum-based plastics. Plastics and their byproducts have created an environmental crisis by polluting our oceans and negatively affecting human health and diverse ecosystems around the world. Alternative bioplastics sourced from plants, especially hemp, seaweed, and lignin (organic polymers in wood and bark), offer promising solutions. Still, bioplastics currently make up only one percent of the global plastics market. My undergraduate scholarship in Graphic Design aims to build a consumer awareness campaign of bioplastics and promote their viability through branding, logos, and advertising designs. Based on research into hemp, seaweed, and lignin-sourced bioplastics, I have developed …