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Hustle In H-Town: Hip Hop Entrepreneurialism In Houston, Brittany L. Long

Journal of Hip Hop Studies

Imagine a sprawling, overheated American megalopolis that epitomizes diversity and segregation in one of the world’s youngest countries. Despite Houston’s history of structural racism and segregation, Houston Hip Hop entrepreneurs built communities and created storied businesses that culminate in a sense of local pride and Hip Hop identity that has not been replicated in the same manner in any other city. An examination of thought-provoking existing scholarship about the Hip Hop South and Hip Hop in Houston, as well as an examination of existing and collected primary sources (interviews) allow me to demonstrate two things: Hip Hop entrepreneurialism is a …