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Like Me: Generation Z, Instagram, And Self-Branding Practices, Emily Longley
Like Me: Generation Z, Instagram, And Self-Branding Practices, Emily Longley
Scripps Senior Theses
The newest generation, raised and immersed in today's hyper-consumer culture, has learned to define the self within a neoliberal and capitalist framework in which self-branding and ascribing to hegemonic principles appears imperative to one’s personal success.