Open Access. Powered by Scholars. Published by Universities.®
- Institution
- Publication
- Publication Type
Articles 1 - 4 of 4
Full-Text Articles in Art and Design
Creating Project Contrast: A Video Game Exploring Consciousness And Qualia, Pierce Papke
Creating Project Contrast: A Video Game Exploring Consciousness And Qualia, Pierce Papke
Honors Projects
Project Contrast is a video game that explores how the unique traits inherent to video games might engage reflective player responses to qualitative experience. Project Contrast does this through suspension of disbelief, avatar projection, presence, player agency in storytelling, visual perception, functional gameplay, and art. Considering the difficulty in researching qualitative experience due to its subjectivity and circular explanations, I created Project Contrast not to analyze qualia, though that was my original hope. I instead created Project Contrast as an avenue for player self-reflection and learning about qualitative experience. While video games might be just code and art on a …
Consumers’ Preference Leading Purchase Intention Toward Manipulation Of Form And Transparency For Juice Packaging Design, Swati Pal, Abhishek Yevalkar, Amrita Bhattacharjee, Shivani Holkar
Consumers’ Preference Leading Purchase Intention Toward Manipulation Of Form And Transparency For Juice Packaging Design, Swati Pal, Abhishek Yevalkar, Amrita Bhattacharjee, Shivani Holkar
Journal of Applied Packaging Research
Packaging plays a fundamental role on consumer’s intention to purchase, as it may be the first contact between the consumer and the product. The product packaging has a crucial role to attract consumer, force them to choose the product and act as a brand communication vehicle. The point of focus is how the elements of the package design affect consumer’s perceptions about products and brand. In this study, to understand the effect of package form and transparency on consumers’ pre-purchase preference of juice packaging, the participants (N=60) are asked to assess six designs against a 5-point Likert scale. The findings …
The Effects Of Affective Arousal On Color Perception And Memory, Nicole Elizabeth Lang
The Effects Of Affective Arousal On Color Perception And Memory, Nicole Elizabeth Lang
Senior Projects Spring 2016
The link between affective arousal, color perception, and color memory was explored by inducing fear, sadness, or embarrassment in 158 participants who them completed a color perception and memory task. It was predicted that participants experiencing fear or embarrassment would more often correctly identify and remember red and green than a neutral condition whereas experiencing sadness would lead to less correct identification and memory for blue and yellow than neutral. There was only a marginally significant effect of fear on color memory for red. In the low arousal condition, there was an effect of fear on color memory for green …
Human Centered Design Applied To Perceptual Paradigms, Jonathan T. Fancher
Human Centered Design Applied To Perceptual Paradigms, Jonathan T. Fancher
All NMU Master's Theses
This thesis gives three examples of projects that apply knowledge from areas such as human centered design, computer science, and psychology to study sensation and perception. All three of these projects were created to gather information on how humans interact with their surrounding environment and the world. For instance the first area of discovery included the way humans interact within their perceptual and personal space through an interactive table. The second project looks at exploring the neural mechanisms that affect Haptic Hallucinations by creating a device that can give the feeling of bugs crawling on or below the surface of …