Art and Design Commons^™

The Corporate Image Of Utah State University, Jon I. Anderson

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

During the past four years it has been easy to see that there has been no art direction in the visual communications of Utah State University. Recently the university has become aware of the importance of a good public relations program and has taken steps in that direction. Very little thought has been given to the visual design of these public relations though. Advertising gives information, plants ideas, and provokes interest in a service and company, but it must be designed well to be noticed. Corporate image includes many things, but I shall only deal with the visual or graphic …