Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Art and Design
Pinpoint Magazine: A Student’S Guide To Preparing For A Career In Design, Hannah Blankenship
Pinpoint Magazine: A Student’S Guide To Preparing For A Career In Design, Hannah Blankenship
Senior Honors Theses
Pinpoint magazine’s purpose is to inspire and educate design students in their path toward a design career. Pinpoint is a magazine that features articles filled with insight and practical advice about entering the design industry. The information gathered is presented in a printed magazine format that will help college students pursuing degrees in art and design become informed about how to best pursue their career, how to navigate the world of design, and how to develop their design skills effectively. By reading a magazine filled with practical information on how to become a professional designer, design students will have a …
The Importance Of Branding In Small Businesses, Amber J. Rabie
The Importance Of Branding In Small Businesses, Amber J. Rabie
Senior Honors Theses
The Land of Milk & Honey Farm exists to provide quality food produced in facilities that practice good stewardship to the Earth. It is a small business devoted to loving, careful stewardship and the production of quality goods. The mission of The Land of Milk & Honey is to combine traditional farming practices with a sustainable and environment-friendly approach to agriculture. It aims to provide customer satisfaction by being respectful and responsible over animals and the earth, and by producing quality products. To reach this objective, the farm intends to educate consumers and provide an alternative source for truly farm-fresh …
Building A Brand For A New Generation, Joel Schlaudt
Building A Brand For A New Generation, Joel Schlaudt
Senior Honors Theses
In a segment of the market as highly competitive as is the coffee industry, it can be difficult to forge a new brand strong enough to stand on its own and unique enough to stand above the competition. However, by choosing the millennial generation as a target audience and strategically constructing a creative strategy to reach them on an emotional level, a brand concept emerges with the ability to connect with consumers in a new way, transforming a daily necessity into an emotional experience unlike that offered by any other competitor. A Harry Potter-inspired brand built upon a delivery …