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"Design And The Creation Of Value." Review Of Design And The Creation Of Value Written By John Heskett And Edited By Clive Dilnot And Susan Boztepe, Kenneth Fitzgerald

Art Faculty Publications

(First Paragraph) If designers have a central precept, it's that their activity creates economic value for commercial interests, which practitioners regard as their predominant purpose. Within design, even among students, this pecuniary capacity is considered self-evident. But the eternal lament among design professionals is that business isn't grasping this certainty, or only does so erratically. Design is largely regarded by the outside world as a frivolous afterthought.