Art and Design Commons^™

Salvaging Print: Letterhead In Post-Industrial Urban America, Nancy Sharon Collins

The Mid-America Print Council Conference

This panel will explore the link between today’s small press movement and the formal aspects of commercial printing during the American 20th century. Panelists include Christine Medley , Philip Gattuso, and Nancy Bernardo.

Using as its primary example letterhead from defunct companies in Detroit, and secondarily, specimens of business and legal letterhead from other urban centers of the industrial United States, this panel will examine and discuss: What did letterhead represent to 20th century printers in local markets such as Detroit? What is the significance of printed letterhead, and stationery, to the art of small press printing in post-industrial cities …

Using Augmented Reality As A Discovery Tool, Jolanda-Pieta Van Arnhem, Jerry M. Spiller

Charleston Library Conference

Layar is an augmented reality (AR) platform that enables creators to tie online resources to physical objects or locations via mobile technologies. The authors detail their exploration of Layar’s geolocation and interactive print abilities to aid the discovery of various resources in and around the College of Charleston campus pertaining to revered local artists William Halsey and Corrie McCallum. They explore opportunities for the added value of contextually situated information linking to vetted library and museum holdings. They detail some of the technical and technological requirements involved with coding and multimedia creation for AR, including the successes and pitfalls revealed …